2014 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Creating the Perfect Logo with LogoMotives’ Jeff Fisher, by GraphicDesign.com | USA (May 2014)

Design plagiarism is alive and well in Nottingham, by Together Agency | Nottingham, UK (January 2014)

© 2016 Jeff Fisher LogoMotives

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Business Logos

(Clockwise from upper left)

KidStuff PR
Client: KidStuff Public Relations
Location: Black Earth, WI USA

KidStuff PR is a public relations firm dealing with toy stores, toy manufacturers and performers for children. The design won a Summit Creative Award (Bronze) and appears in the books American Corporate Identity 16, The New Big Book of Logos, New Logo World (Japan), Graphically Speaking, and Logo Design for Small Business 2.

Al Bauer Advertising
Client: Al Bauer Advertising
Location: Portland, OR USA

In 1980, my first year out of college, ad agency owner Al Bauer asked me to design an abstract icon to identify his firm. Early in the process he selected this design - which most likely evolved out of my interest in the minimalist logo imagery I studied in school during the 1970's - thinking it represented how advertising was orderly until something went completely out of whack. About a week later he realized it was very abstract lower-case a and b letterforms.

American Telecom
Client: American Telecom
Location: Portland, OR USA

This logo re-design, executed in 1997, appears in the books The New Big Book of Logos (HBI, USA, 2000), New Logo: Two (Page One Publishing, Singapore, 2004) and The New Big Book of Logos (Paper, Harper Design, USA, 2003). The design was also honored with an American Corporate Identity award and, as a result, was featured in the volume American Corporate Identity ‘99 (HBI, USA, 1998).

Read more about the logo on bLog-oMotives.

WordWright
Client: WordWright
Location: Portland, OR/Seattle WA USA

The logo for a technical, business and grant writer appears, in its various forms, in the books New Logo & Trademark Design (Japan), Logo and Trademark Collection (Japan), Print's Regional Design Annual, the Japanese book Logo World, Letterhead and Logo Design 7, Logo Design for Small Business 2, The Big Book of Logos 3, and the Spanish book Logos: From North to South America.

Read more about the WordWright identity on bLog-oMotives.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

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2013 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Wilfully Plagiarising? LogoThief Is On Your Case, by Graham Smith, The Logo Smith (November 2013)

Stolen Design is Bad Design, by Shawn MacDonald, 989 Design (November 2013)

Catnapped, LogoThief (November 2013)

31 Must-Follow Twitter Accounts for Graphic Designers, by Brian Morris, PsPrint (September 2013)

The Benefits of Pro Bono Work, by Bryn Mooth, The Creative Group (September 2013)

When it Comes to WWDC 2013, Sometimes a Logo is Just a Logo, by Michael Simon, Mac | Life (May 2013)

3 Reasons Why Logo Design Contest Sites are Bad for your Business, by Patrick Sesko, Sesko Creative (March 2013)

Getting the Most From Your HOW Design Live Experience, by Bryn Mooth, HOW Design (March 2013)

Designers Tackle Copyright & Intellectual Property Issues, by Terry Lee Stone, HOW Design (January 2013)

© 2015 Jeff Fisher LogoMotives

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2012 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Benefits of Pro Bono: roundup of good deeds by designers, by Bryn Mooth, The Creative Group eZine (November 2012)

Copyrights, Trademarks and Infringements … Oh My! (Part 2), by Neil Tortorella, GraphicDesign.com (October 2012)

5 Steps to Finding the Best Clients, by Ilise Benun, HOW Magazine (September 2012)

Neighborhood Branding: How to Launch Your Neighborhood Brand and Engage Your Community, by Chris Young, Neighborhood Notes (August 2012)

10 Steps to Creating Your Freelance Brand Personality, by Martha Retallick, FreelanceSwitch (August 2012)

Neighborhood Branding: How To Create A Neighborhood Logo, by Chris Young, Neighborhood Notes (July 2012)

Indie: Last Call!, by Steve Gordon, Jr., RockPaperInk (July 2012)

Neighborhood Branding: Goals and Guidance for Creating Your Neighborhood Brand, by Chris Young, Neighborhood Notes (June 2012)

Neighborhood Branding: Determining What To Change and How, by Chris Young, Neighborhood Notes (May 2012)

designer conversations // Jeff Fisher, by Brian Gray, iheartlogos (May 2012)

Neighborhood Branding: Do People Have The Wrong Perception of Your Neighborhood?, by Chris Young, Neighborhood Notes (April 2012)

10 Things you (probably) didn’t know about Jeff Fisher, by Ilene Strizver, The Type Studio (March 2012)

5 Steps to Finding the Best Clients, by Ilise Benun, HOW Magazine (January 2012)

© 2015 Jeff Fisher LogoMotives

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2011 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Homes & Gardens Northwest Photo Contest 2011 [Honorable Mention], The Oregonian Homes & Gardens (December 2011)

The Designer's Guide to Blogging, by Richard Baird, The Designer's Survival Guide (November 2011)

Logo Design Awards 2011: Graphic Designer of the Year, Famous Logos (November 2011)

I ditched my big bank!, by Charles Riley, CNN Money (October 2011)

Find Logo Thieves with Google's Image Search, by Terri Stone, CreativePro.com (October 2011)

Logo Garden’s bitter harvest, by Steve Douglas, The Logo! Factor (August 2011)

Grand Theft Logo, by Judith Mayer, Northwest Indiana Creative (August 2011)

Logo Garden Sells Logos It Doesn’t Own, by Armin Vit, Brand New (August 2011)

Chuck Green's Design Likes, by Chuck Green, ideabook.com (July 2011)

Logo Design: Trains, by Paulo Gabriel, Abduzeedo.com (July 2011)

Secrets of Success with Jeff Fisher LogoMotives, by Carlos Castellanos, Drawn By Success (July 2011)

30th Anniversary Issue: In Their Words, Media.Inc Magazine (June 2011)

Is Freelancer a Negative Term?, by Ilise Benun, Creative Freelancer (June 2011)

It's Spring! (Somewhere), by Ellen Shapiro, Dig It! (February 2011)

Learning to Love (or Survive) Speaking Events, by Debbie Swanson, FreelanceSwitch (February 2011)

© 2015 Jeff Fisher LogoMotives

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Jeff Fisher LogoMotives identity evolution

I get a lot of questions about the creation of the Jeff Fisher LogoMotives identity, especially as many designers struggle with the creation of their own logos. I was certainly no different.

1987-1988

Almost eight years after moving to Portland from college, and beginning my career as a professional graphic designer, I determined I needed a business name that reflected my interest in logo design, combined with my lifelong fascination of toy trains and actual locomotives. The examples above show the development of a logo for, what I originally intended as the name, Logo Motive Design. The first drawing was executed in ballpoint pen on a notepad, recreated with a rapidiograph pen (this was before most designers had computers), and then reversed out to final art. The logo only appeared in one print ad. It was not met with positive feedback from friends and clients, who felt the emphasis on my personal skills and talent required my own name in my business identity. So, the idea was shelved and I continued as Jeff Fisher Design.

1991-1995

With more and more of my design work being involved in identity efforts I revisited my original concept for the business name Logo Motive. I attempted to create a logo combining the necessary text and a symbolic art element in an integrated emblem, while also conveying my own creativity and identity design ability. The rough design for the initial train imagery incorporating the name LogoMotive was even included in a 1991 self-promotion piece. I again received negative feedback from clients and associates in regards to such a name making my efforts seem impersonal and too corporate. Still, I began using the business name LogoMotive in 1995 to give an identification to what was unintentionally becoming my primary business focus. I again halted my own logo project out of frustration with it not conveying a strong enough image - and the effort becoming a low priority due to an ever-increasing workload.

1997

Early in 1997 I decided to finally finish the logo project I began ten years earlier for my worst client - myself. About 80% of my design projects were now logos. Potential clients, clients and friends were now asking why a logo designer did not have a logo of his own. My sister, Sue Fisher; owner of the advertising, marketing and public relations firm TriAd (in Bend, Oregon); encouraged me to focus on my logo design efforts and finalize my business identity. I embellished on the rough design of a couple years earlier. By simply adding my name to the design I was able to "brand" myself, giving the logo the personal sense it had been lacking. The result was a logo with which I was finally pleased and it has served me very well. To celebrate completion of the design, I bought myself the new toy train set I had always wanted.

These days about 35% of my new clients tell me they have made the decision to hire me based on my personal logo. The design has been honored with numerous design awards since first appearing long ago. The Jeff Fisher LogoMotives identity also appears in Letterhead and Logo Design 5 (1998), American Corporate Identity 14 (1998), New Logo & Trademark Design (Japan, 1998), the 1998 PRINT Regional Design Annual, The New Big Book of Logos (2000), PRINT’s Best Logos & Symbols 6 (2000), Logo Design for Small Business 2 (2004), Logos from North to South America (Spain, 2005), Logo & Trademark Collection (Japan, 2004), The Big Book of Business Cards (2005), American Graphic Design & Advertising 25 (2010), Type Rules: The Designer's Guide to Professional Typography, Third Edition (2010), 2011 Artist's and Graphic Designer's Market and a little book called The Savvy Designer's Guide to Success (2004).

© 2011 Jeff Fisher LogoMotives

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2010 Articles about Jeff Fisher LogoMotives

Articles, mentions of Jeff Fisher and sightings of Jeff Fisher LogoMotives designs online and in print:

Essential Logo and Identity Design Resources on Twitter, Logobird (October 2010)

Paper Cuts: All Aboard the Paper Train, by Tad Dobbs, The Squall Line (September 2010)

The Social Media Bible, @CEDIM (July 2010)

Top Graphic Designers Interviewed - The Sequel!, GraphicDesignBlog.org (May 2010)

Developing expertise in an industry or project type, by Neil Tortorella, NeilTortorella.com (May 2010)

How to Win A Design Competition, by HOW Editors, How Design (April 2010)

Career: How to Get Promoted, by Julie Anne Sims, HOW Magazine (April 2010)

Perpetual Logomotion, by Sean Thorenson, Inklings (April 2010)

In Depth With Jeff Fisher, by Brian Hock, designerID.com (March 2010)

Face to Face with Jeff Fisher, by Otba Mushaweh, Logo Talks (March 2010)

13 Must Follow Logo and Brand Identity Design Blogs, Logobird (March 2010)

Gay Marriage: Jeff Fisher and Ed Cunningham, by Christian Messer, id Magazine (February 2010)

Designers *First* Designs..., by Niki Brown, Design O'Blog (February 2010)

Do You Toot Your Own Horn? Jeff Fisher Does!, Against The Grain/Neenah Paper (February 2010)

Jeff Fisher LogoMotives | Facebook, Illustration Pages (January 2010)

A Look Back, A Look Forward, by The Creative Group, TCG eZIne (January 2010) © 2010 Jeff Fisher LogoMotives

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Designer/author Jeff Fisher takes readers ofThe Squall Line for a ride on the 'Paper Train'

In his 'Paper Cuts' article series, designer Tad Dobbs - of the Texas design firm Creative Squall - interviews printers, paper reps, and designers for their insights into how paper can strengthen the brand of a business or organization. The third piece in the series, 'All Aboard the Paper Train', features the experiences and thoughts of 32-year print design veteran Jeff Fisher, of the Portland-based firm Jeff Fisher LogoMotives.

Check out other interviews with Jeff Fisher.

© 2010 Jeff Fisher LogoMotives.

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Before & after logos from Jeff Fisher LogoMotives

Many of my identity design projects have been redesigns of existing logos. Over the years I have been contracted many times to update or makeover the logos of businesses and organizations. My "before & after" images of such projects get a great deal of attention in my marketing packets and through previous blog entries focusing on redesign efforts. I thought I would create a visual recap of many of the design efforts - with links to previous posts offering project explanations and anecdotes. (A few of the logo explanations will be the subject of future blog entries)

Holocaust Remembrance Project • Tampa, FL (Read more)

Balaboosta • Portland,OR (Read more)

Oregon Chapter - Association of Legal Administrators • Portland, OR (More info to come)

Cooke Stationery Company • Salem, OR (Read more)

Peggy Sundays • Portland,OR (Read more)

Diane Tutch • Portland, OR (More info to come)

The Sentinel • Portland, OR (Read more)

Samuels Yoelin • Portland, OR (Read more)

Monroe Orthodontics • Aloha, OR (More info to come)

Oregon Department of Forestry • Salem, OR (Read more)

House of Light • Portland, OR (More info to come)

Four Star Roofing • Beaverton, OR (More info to come)

Private Parties • Portland,OR (Read more)

B.A.S.I.C. • Portland Trail Blazers • Portland, OR (Read more)

Our House of Portland • Portland,OR (Read more)

PavelComm • Portland, OR (Read more)

VanderVeer Center • Portland, OR (Read more)

Lampros Steel • Portland, OR (Read more)

Rutherford Investment Management • Portland, OR (More info to come)

RiverWest Acupuncture • Portland, OR (Read more)

Caring Community of North Portland • Portland, OR (More info to come)

Shleifer Marketing Communications, Inc. • Lake Oswego/Portland, OR (Read more)

Dan Anderson Homes • Aloha,OR (More info to come)

Childpeace Montessori Community • Portland, OR (Read more)

Laugh Lover's Ball • Seattle, WA (Read more)

Valley Catholic High School • Beaverton, OR (Read more)

Hospice of Humboldt • Eureka, CA (Read more)

Sunriver Preparatory School • Suniver,OR (Read more)

Balloons on Broadway • Portland, OR (Read more)

Portsmouth Community Development Corporation • Portland, OR (Read more)

North Portland Business Association • Portland, OR (Read more)

Benicia Historical Museum • Benicia, CA (Read more)

Tel•Med • Multnomah County Medical Society • Portland, OR (Read more)

Smith Freed & Eberhard P.C. • Portland, OR (Read more)

American Telecom • Portland, OR (Read more)

Joy Creek Nursery • Scappoose, OR (Read more)

Just Out Newsmagazine • Portland, OR (Read more)

Tilikum Center for Retreats and Outdoor Ministries • George Fox University • Newberg, OR (Read more)

Travelady Media • Portland, OR (Read more)

(Note: My book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, contains case studies from 35 designers and firms located around the world. Learn more about the book on the Identity Crisis! blog.)

© 2009 Jeff Fisher LogoMotives

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Design book reviewer flips through 'Identity Crisis!'

Teoh Yi Chie - an infographic journalist, illustrator, and cartoonist from Singapore - posts design book reviews with great photo imagery on the Design Shelf blog. I recently came across a review and video (above), with the reviewer flipping through my book Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, when posted on the Amazon.com page for the volume. I followed the provided link to the Design Shelf page for my book, which displays some great additional photo images.

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Jeff Fisher LogoMotives identity includedin "100 Brands of Interest" collection

In his recent dacheboard blog post, David Pache - a respected identity designer in his own right - showcases "100 Brands of Interest." The logo for Jeff Fisher LogoMotives is included in the impressive collection of 100 identifying marks for logo designers, brand identity consultants and graphic studios from around the world.

© 2008 Jeff Fisher LogoMotives

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Toot! Toot!*: NAILS Magazine features Jeff Fisher LogoMotives in "Graphic Design 101" article

The design efforts of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, are featured in the October 2008 issue of NAILS Magazine. In the article Graphic Design 101, Fisher is interviewed by Ami Neiberger-Miller about his identity design work for Diva Salon, and the creative process in meeting the needs and desires of a small business client.

Owner Lisa Fritsch also provides the perspective of a small business owner working with a graphic design professional. In the piece, Fritsch sums up her experience in working with Jeff Fisher LogoMotives saying, "I've been fortunate. I got lucky when I had a meeting of the minds with Jeff Fisher."

In the introduction to her article, Neiberger-Miller writes: "Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon's brand is expressed through the look of your salon's materials."

Written for professionals in the salon industry, NAILS Magazine covers all aspects of the business, including how to open and run a successful salon or spa, career advice, safe and effective manicure/pedicure techniques, healthy and safety matters, trend forecasts, advertising, branding and more. Published since 1983, the magazine has provided advanced education for nail professionals to a subscription base of 60,000.

Fisher's branding efforts for the Diva Salon have experienced previous international exposure. The Diva logo appears in the The New Big Book of Logos, Logo World (Japan), Logo Design for Small Business 2 and Logos from North to South America (Spain). The business card for Diva is featured in the book New Business Card Graphics 2 (Japan).

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing. He is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board, and served on the HOW Magazine Editorial Advisory Board. His latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was released in 2007 by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

Note: The NAILS Magazine article came about as a result of the writer's resource request through Help A Reporter Out (HARO).

© 2008 Jeff Fisher LogoMotives

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