Toot! Toot!*: Jeff Fisher LogoMotives designs included in Font Aid V "Made For Japan" effort

The Society of Typographic Aficionados (SOTA) has announced the release of “Made For Japan”, a font created exclusively for Font Aid V to raise funds for relief efforts following the devastating earthquake and tsunami in Japan. Nearly 300 contributors from 45 countries submitted over 500 glyphs in a single week. Behind the scenes, volunteers Neil Summerour, Silas Dilworth, Delve Withrington, and Grant Hutchinson were up to their elbows in Adobe Illustrator and Fontlab assembling the typeface

The contributions of Jeff Fisher LogoMotives include an image of a traditional origami crane representing peace, long life, good luck and prosperity (above left); a graphic Japanese sun dawning on a new day (above center): and a single gingko leaf, symbolizing health and happiness, growing out of pain and suffering. (above right).

The font is currently being sold for $20US through Veer and MyFonts. It will also be available through Ascender Fonts, Fonts.com, and Linotype in the very near future.

With the help of Sogo Japan, all proceeds from sales of this typeface will be delivered directly to organizations in Japan, such as Second Hand and AMDA International (Association of Medical Doctors of Asia). Sogo Japan strives to help circumvent regular international charity channels and the inefficiencies associated with them.

Proceeds from previous Font Aid efforts have gone to UNICEF to help war and disaster refugees, benefit the victims of the September 11 tragedies in the US, raised funds to expedite relief efforts in countries affected by the Indian Ocean earthquake and tsunamis, and been used by Doctors Without Borders to help with earthquake relief efforts in Haiti. Jeff Fisher LogoMotives contributed an original ampersand design for the 2010 “Coming Together” effort. In the 2005 Font Aid III initiative, a combined program of SOTA and Building Letters, designer Jeff Fisher submitted an icon that became part of the the collaborative Fleurons of Hope typeface.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

Theatre Logos

(Clockwise from upper left)

Driving Miss Daisy
Client: triangle productions!
Location: Portland, OR USA

An identity for a production of the play by Alfred Uhry. The logo design appears in The Big Book of Logos 3.

Three Viewings
Client: triangle productions!
Location: Portland, OR USA

Logo for a stage presentation of three monologues set in the same funeral parlor over a period of a couple months. The identity is featured in the Japanese books New Logo and Trademark and New Logo and Trademark Collection.

A Christmas Twist
Client: triangle productions!
Location: Portland, OR USA

A somewhat traditional holiday logo design for a play taking an irreverent look at the seasonal festivities.

Waiting For Vern
Client: triangle productions!
Location: Portland, OR USA

A clock seemed like a natural centerpiece for this production about an actor in a two-man play waiting for the other actor to arrive. The logo is published in the Japanese books New Logo and Trademark and New Logo and Trademark Collection.

All logo designs © 2011 Jeff Fisher LogoMotives. All rights reserved.

Toot! Toot!*: Jeff Fisher LogoMotives design for Portland law firm published in 'Relogo" book

The identity design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is represented in the recently released book Relogo: Re-designing the Brand. The volume, from Chinese book company Sandu Publishing, features logo re-design examples from around the world.

Earlier this year, an editor from Sandu contacted the designer requesting the submission of any recent Jeff Fisher LogoMotives rebranding efforts for possible inclusion in the book. Fisher had just completed the implementation of his new identity for Portland law firm Samuels Yoelin Kantor LLP (above, lower right). The new logo is an update of the logo he originally created for business in early 1997 (above, upper right).

Over the years, the graphic representation of two heavy law books, forming an S letterform, has become a very recognizable icon for the business. The original identity was honored with a Bronze in the Summit Creative Awards. It has also appeared in the 1997 PRINT Regional Design Annual and the books International Logos & Trademarks IV, New Logo & Trademark Design (Japan), The Big Book of Logos, Global Corporate Identity and The Best of Letterhead and Logo Design.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 160 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

UCDA "Designer" features "Logo Rip-off" article

The Fall 2011 issue of the University and College Designers Association (UCDA) publication Designer features the article "Logo Rip-off," about designer Jeff Fisher's recent experience with the site LogoGarden.com appropriating and selling his original logo designs. Editor Kirsten Ruby contacted Fisher, after reading his blog entry "LogoGarden.com harvests pros' logos - including Jeff Fisher designs - and sells images on site," asking to share the copyright infringement situation with magazine readers.

The University and College Designers Association (UCDA) inspires designers working in academia in North America and around the world by delivering relevant programming and benefits in a personal and thoughtful way. The organization provides for the professional and personal growth of its members, and advocates for designer and educators roles within their institution. UCDA works to elevate the importance of design overall.

Designer is the quarterly journal of the UCDA. It is a benefit of membership in the organization. A Designer subscription-only membership is $50 per year.

© 2011 Jeff Fisher LogoMotives

Gallery of Jeff Fisher LogoMotives logo designs being ripped-off, used without authorization and providing much more than creative 'inspiration'

After numerous logo designs by Jeff Fisher LogoMotives were 'appropriated,' and offered for sale, by the site LogoGarden.com, I began to make use of Google reverse image search to research possible misuse of other identities created for business, organization and event clients. The following have been my findings:

11.11 - It's ironic that UGI Printing & Packaging in China/UK butchers the Jeff Fisher LogoMotives identity and uses it in a online client lesson on trademarks. Removal request/DMCA sent to site on 11.14.11. Received email that image will be removed from all three URLs found. Images removed as of 11.18.11.

11.11 - India firm Dreamsdesign ["Creativity in Abundance"] seems to abundantly rip-off the logo work of other designers, such as my original Stumptown Clowns identity. DMCA/removal request sent on 11.12.11. Received email on 11.13.11 from site owner saying he was unaware the logo was my design and it has been removed. Proclaimed ignorance as an excuse never works for me. How does someone not know ripped-off logo designs are in their own online portfolio?

11.11 - Chinese site C-Impress.com using C.A.T. logo, as an icon, without authorization. DMCA/Email requesting removal sent to site contact on 11.12.11

09.11 - To me, it's unbelievable how blatant the copyright infringement is in this example representing a business in Scotland selling a variety of products for cats. I filed a DCMA with Facebook about the usage of the image as a FB Page profile pic and it was removed as an infringing image on 09.15.11. Received an email, in answer to my initial communication of 09.14.11, from Alicatz on 09.17.11 stating that an email had been sent to their web designer D & L Web Design [http://dandlwebdesign.co.uk] for a response. I was contacted by the web firm and was told they were "conned" by an independent designer in regards to the creation of the logo design. I was asked for patience in allowing the company to have a new identity created.

09.11 - A rip-off of my original C.A.T. logo design appears in a Groupon China promotion for a soft drink

09.11 - My original C.A.T. logo design takes a trip to Ecuador as the ripped-off identity for a moped supplier. II emailed the owner of the company and requested immediate removal of the images. As of 09.19.11 the logo was replaced with a new image.

09.11 - My well-traveled original C.A.T. logo design ripped-off and used to promote online sales of a women's clothing line.

09.11 - An example of my Cat Adoption Logo being offered for sale on a Chinese website. Email requesting removal sent to site contact on 09.13.11.

09.11 - The C.A.T. logo design continues its world tour, showing up in the portfolio of a web page company in Uruguay. Emailed removal request on 09.19.11. Image removed after filing DMCA on 10.11.11. I was told the posting "was a internal mistake."

09.11 - The theatre promotion site BroadwayWorld.com seems to think it's perfectly fine to use someone's original logo design without permission. I have emailed a request for removal of the image.

09.11 - It's never wise to nab a non-profit's logo, remove the law firm sponsor's ID, abuse the image and use it as one's own. I filed a DMCA Notice of Copyright Infringement with both Blogger and Facebook. The images were removed within 24 hours.

Idaho TV station KMVT 'appropriated' logo design I created for Portland Children's Relief Nursery Iron Chef event. I emailed the station asking for removal of the images from the site. I quickly got a response from the General Manager of the station, saying that my logo design for the Iron Chef event was presented to them by a Boise 'TV Idea bank.' He said the images would be removed by the company IT guy. The logo was removed from the site on 09.26.11

09.11 - My original 'Girls' Night Out' logo design was found being offered as a design for sale on the site of a Florida T-shirt printing company. I emailed requesting removal...

First response: "Did not know it belonged to anyone."

Second response: "All logos that have a copyright have the little "c" on them. This does not. How do I know it is yours and you didn't see it on my website and claim it for yourself?"

Soon afterwards it was removed from the site.

09.11 - Somehow my DataDork logo design traveled to Russia and is being sold on a T-shirt offered by a 'graphic designer.' Emailed removal request on 09.19.11.

09.11 - This site for outsourcing work to the Philippines doesn't seem to care that someone 'outsourced' my DataDork logo design for use as their avatar. I emailed the site, requesting removal, with no response. A DMCA was sent on 11.14.11 and the image was removed within an hour.

09.11 - I was somewhat stunned to see my "The Food Chain" logo being displayed on the blog of the Carrera de Publicidad Instituto Profesional de Chile [Advertising Career Professional Institute of Chile]. The '3 Big Fish' rip-off was used to identify a 2009 advertising workshop. I received a very nice email from the school's Director of Communications - who was mortified by the unauthorized use of my image. He stated that he was contacting the designer they hired for an explanation.

11.11 - The identity icon for Italian window/door manufacturer Pizzagalli Infissi appears to be MUCH more than inspired by my logo for DesignEire in Ireland.

09.11 - I emailed this web design firm in Ireland asking that my DesignEire icon be removed from their home page. I quickly received a response stating that the icon was just a "placeholder left on homepage mistakenly by their designer when the site went live." It was removed that day.

09.11 - My original Pizza Luna logo was removed very quickly from an archived restaurant logo design portfolio of design firm w/ Korean web presence. I sent them an email informing them I'd found the image in their online portfolio and it was removed within minutes.

10.11 - My Parenting Alliance logo icon somehow ended up in the online portfolio of a design student in Brasil. I posted a comment on the blog where the logo is displayed on 10.02.11. The image was removed by 10.03.11.

09.11 - It seems my street clothing Walk Your Talk logo design is attending a church school in Korea. An email requesting removal has been sent.

09.11 - Somehow my original 'Walk Your Talk" icon strolled onto the logo design portfolio page of a Hungarian design firm. I emailed the company and within a couple hours the image was removed.

09.11 - My 'Walk Your Talk' logo design seems to be strolling through Romania, representing a nonprofit foundation. Email notification has been sent. No response to email. DMCA filed with Facebook on 10.07.11 and the profile pic was removed.

09.11 - The theatre department of a Presbyterian school in Georgia, 'appropriated' my For The Birds logo, decapitated it and used it as the identity for a show. I emailed the director of the department and in a very short time received an apology and assurance that the images would soon be removed. He also mentioned he would be having a talk with the artists for the department.

10.11 - My design for the company Pajama Parties being used as a Facebook Page profile pic. DMCA submitted to Facebook on 10.02.11. The image was removed by Facebook on 10.03.11.

11.11 - This theatrical Facebook page ripped off my Driving Miss Daisy logo design from the site of licensing firm Theatre Logos Agency - with the copyright watermark in place. DMCA filed with Facebook on 11.15.11. The image was removed by Facebook on 11.16.11.

11.11 - A Yahoo Maktoob page nabbing my Driving Miss Daisy logo design from the site of licensing firm Theatre Logos Agency with the copyright watermark in place, to use as illustration for a review of the movie. DMCA filed with Yahoo Maktoob on 11.17.11.

09.11 - Somehow my 2001 logo design for a 'Driving Miss Daisy' production hit the road and ended up in promoting a theatre presentation in Stamford, CT. The logo is licensed by Theater Logos Agency - but this company did not have permission for use. An email requesting removal was sent. I received a response saying the image was simply a "placeholder" on the site and it was removed.

11.11 - MobiAsset.com - registered in Cairo, Egypt - used my Indies logo without authorization for their restaurant application marketing. The promo includes a faux testimonial from a restaurant that hasn't existed for years. DMCA notification sent on 11.06.11. The images were removed in about an hour and the existing "testimonial" was changed to be from "George Mitchell, Noodle Station Restaurant."

11.11 - Loco Kitchen restaurant - in Asahikawa, Japan - may have been established in 2011, but the business is using the palm tree from my 1993 Indies logo.

10.11 - Elements of Hawaii restaurant ID created in 2002 appear to be much more than 'inspired' by my 1993 Indies logo. My attorney has been informed of about this situation.

10.11 - The palm tree from my Indies Restaurant and Bar logo has become the ID for a coconut company in Mexico. A removal request email has been sent. Site down and undergoing redesign with new logo as of 11.14.11.

10.11 - Looks like a sloppy tracing tool was used to send my Indies Restaurant logo palm tree to a First Baptist Church camp in Huntsville, AL. I sent a removal request email to the pastor on 10.02.11 and the image was removed by that evening. The image reappeared on the site on 10.03.11 and a DMCA was filed with the site's webhost. The image was removed on 10.04.11.

10.11 - Facebook removed this Page pic for infringement after I found my Indies palm tree at a beach bar in Rimini, Italy.

10.11 - My Indies Restaurant logo palm tree takes a trip to Brasil and ends up as a wall decal for sale by Globo Signs. An email removal request has been sent with no response. The matter will be turned over to my attorney.

LogoDesignXperts.com, self-proclaimed as "The World's Most Trusted Design Service," 'designed' a church using the major element from a logo I created for the City of Portland's Neighborhood Service Center program. My initial email to them has gone unanswered. DMCA Notice of Copyright Infringement filed with web host Brinkster.com on 09.15.11. Image removed from site on 09.20.11.

09.11 - My logo design for City of Portland's Neighborhood Service Center abused and used as a Facebook Page profile pic. DMCA Notice of Copyright Infringement filed with FB on 09.19.11 and image was removed.

09.11 - Use as a corporate cause identity in Italy doesn't justify rip-off of logo designed for City of Portland Neighborhood Service Center. DMCA sent to corporation. I received an email on 09.20.11 from Gottsche, the Milan advertising agency representing Aspiag Despar, requesting some historical background on my design. The image was then removed from the Despar website.

10.11 - A hatchet job on my City of Portland's Neighborhood Service Center logo as it represents a nonprofit in Surabaya, Indonesia. A removal request email has been sent.

I find some irony in the unauthorized use of my What's For Dinner logo image on The Hacker's Paradise site - but not as a reference to golf. I attempted to post a message on the site, asking for removal of the image, but it was not posted. I emailed the site administrator, but have not had a response. A DMCA was filed with the site's host.

09.11 - The What's For Dinner? logo was found being used as the profile pic on 12 Facebook Pages. The copyright infringements were reported to Facebook and the images were taken down within a day.

09.11 - My What's For Dinner? logo design was used as illustrations on 10 blogs without permission. Most were removed by blog writers after receiving removal requests. Blogger had to remove three after DMCAs were filed.

10.11 - Flea Market Style magazine used my What's for Dinner? logo design as an illustration on their blog. A request for removal was emailed on 10.07.11. Image was removed 10.07.11.

10.11 - A SearchEngines.ru member conducts a "contest" for a theatre logo and gets a rip of my Family Values logo design as an entry.

11.11 - This Canadian 'designer' nabbed my Chameleon design concept for her Kameleon business and couldn't be bothered to change the typeface for her Facebook profile image. She also used the graphic on her AgentSolo page. Not smart. DMCAs sent to both on 11.22.11. Image removed from Facebook on 11.23.11.

09.11 - My original design for friend and hairstylist Micki King was found on a Zazzle vendors page, adorning bags she has for sale. Initial email to Zazzle was ignored. Then I tweeted this example and had a response in 6 minutes. Zazzle had the product removed in about an hour.

09.11 - It's totally bizarre that an ad agency in China is using my original Jeff Maul logo design to promote their services on multiple websites.

09.11 - UK's ‘Explore the Wild’ bought graphic used in website banner and background 'in good faith' from LogoGarden.com - it's my Sunriver Preparatory School logo design. The site owner was incredibly nice in this situation. When the images were removed he sent me an email saying:

"It sounds like quite a problem with artwork being copied, and I will be much more vigilant in future when purchasing such things – some of the offers looked too good to be true, and I can see why now."

My original Balloons on Broadway logo was 'appropriated' by a balloon company in Spain. Only the text was changed within the identity. Google Image Search found the altered image as a profile photo on Facebook. I filed a DMCA Notice of Copyright Infringement filed with FB on 09.11.11 and the logo was removed the next day.

My 'What The Butler Saw' logo was originally created for the triangle productions! theatre company in Portland. Like many of my design for plays it was then licensed with the Theatre Logos Agency [http://www.theatrelogos.com/]. This German site obviously nabbed the logo from the TLA site - the © watermark and copyright info are still in place!

10.11 - A SearchEngines.ru member conducts a "contest" for a theatre logo and gets a rip of my "What The Butler Saw" logo design as an entry.

09.11 - My original TraveLady logo design was recently used, abused and offered for sale by LogoGarden.com. Now it seems she's taken an unauthorized trip overseas. A removal request has been emailed to this site.

I also have a few previous examples in my archives:

02.11 - There are numerous companies around the world, providing a number of different services, with variations on the name 'LogoMotives." Although different in design, the horizontal image was more than inspired by my own identity - which I've used since 1997. I emailed the business in question and the logo was quickly removed, only to be replaced by the second image. At that point I consulted a lawyer and emailed the business in question that I was doing so. That second image soon disappeared as well.

05.08 - After several other designers found their original work being submitted to a logo 'contest' site by other so-called 'designers,' I took a look. The elogocontest.com site was were I found this image; poorly executed, but certainly more than inspired by my own logo design for the Seacoast AIDS Walk. I reported it to the site and it was immediately removed.

Additional online searches at the time, found two examples of my Seacoast logo design being displayed in online designer portfolios in China. Emails to the ISPs of the sites resulted in one image being removed and one portfolio being taken down.

05.08 - A design industry peer sent me this image in May 2008, noticing a strong resemblance to my Jeff Maul logo. A rip-off? Probably a bit too strong. Inspired by my logo design? Perhaps.

01.08 - One of the odder logo 'appropriation' stories in my career:

Friend and client, Ron Pitt informed me that his dear friend Ashley, whom he had known since birth as he was a longtime friend of her mother, had assisted him over the years with events and was an "expert balloon inflater." This past year, Ashley and her husband, Travis, had the opportunity to travel through East Africa with her parents. Being community-minded, they spent much of their time in small villages getting to know people, creating relationships and making new friends along the way.

The photos Ashley shared showcased one of the families they befriended. Ashley was the first to notice that one of the boys was wearing shorts with my logo design for Ron's business, Balloons on Broadway.

Unfortunately no one is able to adequately explain how the Balloons on Broadway logo ended up embroidered on the leg of a boy's shorts on a continent far away. As Ron noted, "We've never embroidered shorts, nor done much marketing in East Africa (*wink*). In fact we only had one screen run of 12 t-shirts with that logo and they all ended up on the back of our staff. That's it."

"The only way I can rationalize it is that the logo appeared in a publication of some sort in the UK (perhaps one of those listed above) and since Kenya's part of the Commonwealth, the publication ended up there and was spotted by someone who thought it would be a good knock-off," he added. "The boy's mother said she bought the shorts at the local market and couldn't quite understand what all the fuss was about - the kid just needed some shorts."

The search for other examples continues...

Related articles

UCDA "Designer" features "Logo Rip-off" article

Google's reverse image search: Indies Restaurant

Google's reverse image search: A designer's best friend in finding and fighting unauthorized usage

LogoGarden.com harvests pros' logos - including Jeff Fisher designs - and sells images on site

© 2011 Jeff Fisher LogoMotives