Identity Crisis!

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is the author of Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, which was released by HOW Books in late 2007. Fisher, a 30+ year veteran of the design industry, often writes and speaks about various aspects of logo design, corporate identity, branding and marketing. Read more about Fisher's book on the Identity Crisis! blog. The images below are case study spreads from the volume:

Table of Contents

Oregon Department of Forestry • Jeff Fisher LogoMotives • Portland, OR USA

VanderVeer Center • Jeff Fisher LogoMotives • Portland, OR USA

Sheridan's Frozen Lattes and Custard • Willoughby Design Group • Kansas City, MO USA

Toppers Pizza • Shine Advertising Co. • Madison, WI USA

Vancouver Aquarium • Subplot Design • Vancouver, BC Canada

Images: Copyright © 2009 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.

Toot! Toot!*: Jeff Fisher LogoMotives logo process
appears in Japanese "Works in Progress" book

A visual example of the logo design process of Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives, is featured in the new Japanese book Works in Progress: Graphics for Visual Presentations. The volume, from publisher PIE Books, showcases projects from around the world in explaining the creative process of presenting design concepts to clients. Revisions made after feedback, and the final product versions accepted by the client, are also highlighted.

The book features the process the designer used in creating the identity for the Balaboosta Delicatessen, with text in English and Japanese. Unfortunately, the final identity design got little use, as the eating establishment was reconcepted shortly after opening. The design also appears in The Big Book of Logos 5.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

Fisher was recently named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives