Personal Services Logos

(Clockwise from upper left)

Jeff Maul
Client: Jeff Maul
Location: Portland, OR USA

The guy who cut my hair wanted a simple graphic representation of his name to promote his work. The design appears in International Logos & Trademarks III (Design Editions, USA, 1997), the 1996 PRINT Regional Design Annual, Letterhead and Logo Design 5 (Rockport Publishers, USA, 1998), New Logo & Trademark Design (P.I.E. Books, Japan, 1998), Bullet-Proof Logos (HBI, USA, 2000), The Best in World Trademarks 1- Corporate Identity (Dongnam Books - Korea, 2000), LogoLounge - Volume 1 (Rockport Publishers,USA, 2003), The Best of Letterhead and Logo Design (Rockport Publishers, USA, 2004), Logo Design for Small Business 2 (Signcraft, USA, 2004), New Logo: One (Page One Publishing, Singapore (2004) and Logo and Trademark Collection (P.I.E. Books, Japan, 2004).

Read about the creation of this logo on bLog-oMotives.

VanderVeer Center
Client: VanderVeer Center
Location: Portland, OR USA

The VanderVeer Center logo is the centerpiece of the rebranding of the medical spa facility and its anti-aging services. Design efforts featuring the logo appear in The Big Book of Layouts, The Big Book of Letterheads, 100s Visual Logos & Letterheads (UK), The Big Book of Logos 5 and Design DNA - Logos: 300+ International Logos Deconstructed. It also appears as a case study in my own book, Identity Crisis!

Read more about the VanderVeer Center identity project on bLog-oMotives

What's For Dinner?
Client: What's For Dinner?
Location: Portland, OR USA

What's For Dinner? is the business of a personal chef and caterer. The logo, designed in 1995, is featured in the books Logo Design for Small Business 2 (Signcraft, USA, 2004), New Logo and Trademark Design (P.I.E. Books, Japan, 1998), and Logo and Trademark Collection (P.I.E. Books, Japan, 2004).

Thomas Fallon • Architect
Client: Thomas Fallon
Location: Portland, OR USA

Type of the period was used for the identity of this architect specializing in Arts & Crafts inspired residential design. It is featured in Logo Design for Small Business 2, American Corporate Identity 2006, 100's Visual Logos and Letterheads and The Big Book of Logos 5.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

Toot! Toot!*: Jeff Fisher LogoMotives identities showcased in Taschen's 'Logo Design Vol. 3'

The new internationally-released book Logo Design Vol. 3 includes six identities from Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. The volume, edited by Julius Wiedemann, was published by the German-based firm Taschen as part of their continuing series on logo design and branding.

The Jeff Fisher LogoMotives designs selected (above) include an identity concept for the Cat Adoption Team, the logo redesign for "The Sentinel" community newspaper and the branding image for the Holocaust Remembrance Project of Tampa, FL. In addition, logos for the short-lived Portland eatery Balaboosta and the Historic Kenton Firehouse Committee are featured in the design inspiration resource. Also represented in the book is the logo for the entertainment troupe Stumptown Clowns, of which designer Fisher is a member in his alter-ego persona of clown Toots Caboose.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives