Publication Logos

(Clockwise from upper left)

The Sentinel
Client: The Sentinel
Location: Portland, OR USA

A logo redesign for a monthly North Portland neighborhood newspaper involved combining letterforms from two typefaces, Boca Raton and Rockwell, to create a unique type treatment of the word "Sentinel." A third typeface, Helvetica Neue, was introduced for the line of location text. The design appears in the book American Graphic Design & Advertising 25.

Read more about the redesign of The Sentinel identity.

Chorus Quarterly
Client: Seattle Men's Chorus
Location: Seattle WA USA

Following my design of the logo for the Seattle Men's Chorus, I created the identity and format for the organization's quarterly membership publication, CQ. Bodoni FB Bold Condensed was used for the large letters, with some customization on the "Q." The name was spelled out in Avant Garde.

Just Out
Client: Just Out Newsmagazine
Location: Portland, OR USA

The redesign of the identity for this statewide newsmagazine, for the gay, lesbian, bisexual and transgendered communities, gave the publication a fresh, contemporary look. The type used was Gill Sans. The logo won an American Corporate Identity 22 award. It also appears in The Big Book of Logos 5, 100's Visual Logos and Letterheads and Basic Logos (Spain).

Read more about the Just Out logo.

Multnomah Monthly Magazine
Client: Multnomah Monthly Magazine
Location: Portland, OR USA

The typefaces Italia and Souvenir Outline were used in the early 1980's to create the identity for this art and literary publication. Dry transfer lettering was used at the time.

All logo designs © 2012 Jeff Fisher LogoMotives. All rights reserved.