Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm
Jeff Fisher LogoMotives, is the author of
Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, which was released by
HOW Books in late 2007. Fisher, a 30+ year veteran of the design industry, often
writes and
speaks about various aspects of logo design, corporate identity, branding and marketing. Read more about Fisher's book on the
Identity Crisis! blog. The images below are case study spreads from the volume:
Table of Contents
Oregon Department of Forestry • Jeff Fisher LogoMotives • Portland, OR USA
VanderVeer Center • Jeff Fisher LogoMotives • Portland, OR USA
Sheridan's Frozen Lattes and Custard • Willoughby Design Group • Kansas City, MO USA
Toppers Pizza • Shine Advertising Co. • Madison, WI USA
Vancouver Aquarium • Subplot Design • Vancouver, BC Canada
Images: Copyright © 2009 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.
