Toot! Toot!*:
Jeff Fisher LogoMotives featured
in Fashion Identity

12 June 2007

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher Logomotives, is included in the newly released book Fashion Identity from Spanish publisher Index Book. An icon for Walk Your Talk, an urban clothing company projecting a positive message through their product offerings, appears in the book by Pedro Guitton. (Note: The image also appears on the webpage marketing the book)

The book is a collection of innovative designs used to market and promote the identity style of more than 100 different fashion companies from around the world. Ads, illustrations, direct mail pieces, point-of-purchase displays, toys, unconventional identity items, and more are presented in the 395-page volume.

The logo for the Maryland-based sportswear company was also featured in Guitton's previous book Logos from North to South America.

Jeff Fisher has received nearly 570 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer’s Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don’t "toot!" my own horn, no one else will.)

Update 08.01.07: "Fashion Identity" is now available for pre-order from

© 2007 Jeff Fisher LogoMotives