Toot! Toot!:
Jeff Fisher LogoMotives design
awarded Summit Creative Award

20 April 2007

Jeff Fisher LogoMotives has been awarded a Bronze in the 2007 Summit Creative Awards, in the category of Consumer Magazine Full Page+, for a two-page spread created to promote the VanderVeer Center. The awards were created 13 years ago to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $25 million. Thousands of entries, from 23 countries, were submitted for consideration this year. Since 1998, Fisher has received 16 of the honors.

A new identity and total branding package was implemented for the VanderVeer Center, a Portland, OR anti-aging and cosmetic procedure medical clinic, during 2006. The recognized print advertisement introduced the design and branding elements that were then used throughout the creation of all collateral, advertising, packaging, direct mail, outdoor, television and website projects. The one-page version of the magazine ad appears in the recently released book The Big Book of Layouts. Fisher's design for the company's logo has already been selected to appear in the books The Big Book of Logos 5 and Branded. The VanderVeer Center stationery package is featured in the book The Big Book of Letterheads. The rebranding of the firm is one of the case studies to be featured in the designer's own future book Identity Crisis!

(Ironically, Vanity Fair magazine recently refused to print the full-page version of the ad in a special regional Portland edition - but more about that in a future bLog-omotives entry.)

Designer Jeff Fisher, the Engineer of Creative Identity for the design firm, also served on the international panel of judges for the 2007 Summit Creative Awards. Other professionals participating in the judging process - from the United States, Kuwait, Denmark, Dubai, Canada, Germany, and Japan - represented the firms Paragon Marketing Communications, SP3, Turner studios, Stormhouse Partners, TBWA, Door Number 3, Ilan Geva & Friends, Olgivy & Mather, Tantramar Interactive Inc., Stellar Debris Creative Studios, Marketel, Velocity Design Works, Promoseven Network Inc., Quantum Advertising and Jeff Fisher LogoMotives. When it came time to review and score the some entries, Fisher found it necessary to excuse himself from judging his own work and familiar logo design submissions from several other designers.

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer's Guide to Success, was released by HOW Design Books in late 2004. He is currently writing Identity Crisis, also for HOW Design Books, which is expected to be on bookshelves in the fall of 2007.

(* If I don't "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives