Toot! Toot!*:
Jeff Fisher LogoMotives design
to appear in LogoLounge, Volume 4

21 May 2007

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, has been informed his personal logo design for hairstylist Micki King will be featured in the upcoming book LogoLounge, Volume 4. While working at the Chameleon Salon in Portland, King commissioned the designer to create the identity incorporating the reptile, a yin yang reference, possible swirl imagery and Celtic letterforms. The selected design was the result of that unusual list of creative ingredients.

An international panel of judges, including Louis Lygo of Wolff Olins, Jerry Kuyper of Jerry Kuyper Partners, Jason Schulte of Jason Schulte Design, Gaby de Abreu of Switch Branding & Design, Haley Johnson of Haley Johnson Design, Neville Brody of Research Studios, Janet Martin of Communication Arts, Inc., and Chris Campbell of Interbrand selected the designs to be included in the winter 2008 book release, to be produced by Rockport Publishers. Over 28,000 logos were judged; with 2,000 being chosen for the new volume. The membership website LogoLounge allows designers to easily share their ideas and concepts with peers and clients through logo design uploads to the site. The logos are categorized, providing members ease in researching design concepts, and viewing the work of designers and firms from around the world. Submissions are then judged for inclusion in future LogoLounge volumes.

Jeff Fisher LogoMotives was previously represented with a total of 11 logo designs published in LogoLounge, Volume 1 and LogoLounge, Volume 2.

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, The Savvy Designer’s Guide to Success, was released by HOW Design Books in late 2004. His new volume, Identity Crisis!, will be on bookshelves in late 2007.

(* If I don’t "toot!" my own horn, no one else will.)

© 2007 Jeff Fisher LogoMotives