Toot! Toot!*: Jeff Fisher LogoMotives business card featured in new Japanese design book

The business card of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is featured in the new Japanese design volume MEISHI: Little Graphic Art Gallery of the World. Produced by the International Creators' Organization, the 272-page book displays business cards from designers in 28 countries.

This past year Fisher updated his business card, from a similar design, to reflect the growing aspects of his business. The previous card, a letter press effort, is featured in the book The Big Book of Business Cards. The latest version of the Jeff Fisher LogoMotives card also appears in the German volume Letterhead and Business Cards from publisher zeixs.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

In January, Fisher was named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives