Excavated Design Artifact #14

Yet additional proof that I never throw anything away. In a box of unfiled clutter I just found a business window envelope with a phone message note and a doodle made after returning a previous client's phone call.

The client, Lisa Fritsch of the Diva Salon, was considering opening a new hair and nail establishment in the renovated Pearl District building housing the headquarters of the ad firm Wieden & Kennedy. Negotiations were underway for the lease of the space and she wanted to proceed on the identity for the new business with the name "Page Six." It was a reference to the New York Post column by the same name, and the tagline for the salon was to be something like "Hair & nails that are talked about."

As my client described the business, and how she imagined the logo, I doodled a bit on the envelope (above left). She mentioned she had sketched something out herself, with her daughter's crayons on a sheet of notebook paper (above right), and asked if I wanted to see it. I told her I thought I had a good idea of what she wanted and I would go ahead with creating the initial concept. A few days later, I presented my concept (above center) and we were both stunned at how close my design was to her own doodle.

Then the unexpected happened. The lease negotiations came to an end. My client needed to rethink her business plan and look at new locations. A short time later she leased a renovated auto repair shop. Her "Page Six." name really didn't fit the new facility and it was scraped - but not before the logo design was accepted for publication in The Big Book of Logos 3.

(This post originally appeared on bLog-oMotives.)

© 2008 Jeff Fisher LogoMotives