'The Art of Self Promotion' book - a valuable marketing tool for any creative professional

Over the past 15 years, my work, writings and comments have appeared in nearly 140 books. I try to keep track of such things; making others aware of great design and business resources in the process. However, once in while I will come across published surprises in bookstores, online or even through the use of the Google book search tool.

It was through a Google book search, a couple of months ago, that I first became aware of my inclusion in the book The Art of Self Promotion, written by marketing expert Ilise Benun. I had not previously seen or heard about the book at all.

Benun and I do have a history of using each other as a source in books and articles, and speaking at the same conferences. She used me as a resource in her books Self Promotion Online and The Designer's Guide To Marketing And Pricing (written with mutual friend Peleg Top), in the HOW Magazine article eSelf Promotion, and in her Art of Self Promotion newsletter. Benun provided valuable information for my first book, The Savvy Designer's Guide to Success (now available as a PDF on CD).

The two of us have been able to keep in touch over the years through multiple invitations to speak at the annual HOW Design Conference. I was also honored to make a presentation at the first Creative Freelancer Conference, an event coordinated by HOW Magazine and Benun's own firm, Marketing Mentor.

It was a real pleasure to see Benun at the recent How Design Conference in Denver. Seeing each other also gave me an opportunity to ask about the book The Art of Self Promotion.

It turns out that the book is a compilation of past articles from The Art of Self Promotion newsletter, published by Benun's own Marketing Mentor Press. The Art of Self Promotion is packed with valuable self promotion suggestions and examples. My own inclusion is in regards to the use of my "Toot! Toot!" press releases in marketing my design and writing efforts.

Benun was kind enough to give me a copy of the book when we last met. I would strongly recommend that all creative professionals get themselves a copy of The Art of Self Promotion - a great tutorial in marketing and promotion tactics.

© 2010 Jeff Fisher LogoMotives.

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Resources from "Reaping the Rewards" at theCreative Freelancer Conference in Chicago

As a speaker, I had a great time at the Creative Freelancer Conference. It was incredible sitting in on the presentations of the other presenters, meeting so many of the participants in person, having the opportunity to answer so many of your questions on a one-to-one basis, and getting to review some great design and photography work.

In the course of my presentation "Reaping the Rewards of Creative Independence," and my "Marketing Through Social Networking" roundtable, many Creative Freelancer Conference attendees requested additional information. I mentioned I would make links to those resources available.

Many people requested the handout I created for the social networking roundtable. That information is available in my blogfolio post "Marketing through social networks & social media."

I was also asked about the online portfolios I use to market my identity design work. That information may be found in the article "Marketing logo design efforts with online resources." The marketing packet I send out to potential clients is described in the entry "Prepare for any marketing or promotion opportunity with a customizable "media kit."

A few of you requested a copy of my project agreement - which includes the wording of the rights clause I include to ensure I can use all work for self-promotion purposes. The text of my contract is detailed in the piece "Signing on the dotted line…"

StartupNation and biznik were the two general business networking sites I discussed in my presentation. "Real world" networking events are a possibility in your local area as a result of biznik, if there are enough nearby members. The organization for creatives working for, or with, colleges is the University and College Designers Association.

About every 30-45 days I post an updated list of design industry competitions and book submission calls-for-entries on bLog-oMotives.

I did have questions about my personal Facebook presence and my Jeff Fisher LogoMotives Facebook Page. These are two different entities - and any Facebook member may have a personal profile and a business Page.

A review of previous blogfolio entries about the Creative Freelancer Conference will also provide information covered in my presentation.

Several people asked about any upcoming speaking engagements I may have on my schedule. On Monday, October 13, 2008, I will be making a presentation on self-promotion at the Create Chaos 2008 event in Orlando, FL. I will be conducting a day-long workshop on identity design on Thursday, October 16, 2008, at the School of Visual Concepts in Seattle, WA.

I hope that all attendees got a great deal of value out of the Creative Freelance Conference. I really appreciate all the feedback I have received in the form of emails, posts on forums and other sites, and in person from those participating in my roundtable and attending my session. Thanks also for the many positive comments about my books, blogs and forum postings.

I would like to thank my friends Ilise Benun and Peleg Top of Marketing Mentor, the entire staff of HOW Magazine, my new unimaginary friend Colleen Wainwright (aka "the communicatrix"), all the other speakers and the conference sponsors, for putting on a really great creative industry event.

© 2008 Jeff Fisher LogoMotives

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