Toot! Toot!*: Designer|clown Jeff Fisher included in book 'RIPE: Rich, Rewarding Work After 50'

Designer Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives and Portland Rose Festival Character Clown Corps member Toots Caboose, is mentioned as a "ripe pioneer" in the recently released book RIPE: Rich, Rewarding Work After 50. The volume, by author, speaker and columnist Julia Moulden, is currently available at most online bookstores.

RIPE delivers the news that something wonderful – and unprecedented – is just beginning for those who have reached 50 years of age. Baby boomers like you are approaching the next phase of their careers with the confidence of mature professionals and the zest of beginners. They are becoming what Julia Moulden calls, “ripe”. Meet the ripe pioneers who told her, “This is the most deeply satisfying work I’ve ever done.”

RIPE introduces a twelve-week course that will help readers discover new passion, purpose, and possibility at midlife - and make a successful transition to the next, best phase of your career.

Jeff Fisher first became aware of Moulden, a columnist for The Huffington Post website, through social media posts regarding her blog entry, Ripe, Rich, Rewarding Work After 50. An email exchange led to Fisher being interviewed by Moulden about his design and writing career, playing outside of work, his experience of dealing with chronic vertigo, and - following improved health - becoming Portland Rose Festival clown Toots Caboose (above).

In the book, Moulden writes: 'Jeff Fisher, a graphic designer who became a character clown in his 50s, repeated to me what his grandfather said to him "Please tell me you'll never say, 'I should have.'" words to live by.'

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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'The Art of Self Promotion' book - a valuable marketing tool for any creative professional

Over the past 15 years, my work, writings and comments have appeared in nearly 140 books. I try to keep track of such things; making others aware of great design and business resources in the process. However, once in while I will come across published surprises in bookstores, online or even through the use of the Google book search tool.

It was through a Google book search, a couple of months ago, that I first became aware of my inclusion in the book The Art of Self Promotion, written by marketing expert Ilise Benun. I had not previously seen or heard about the book at all.

Benun and I do have a history of using each other as a source in books and articles, and speaking at the same conferences. She used me as a resource in her books Self Promotion Online and The Designer's Guide To Marketing And Pricing (written with mutual friend Peleg Top), in the HOW Magazine article eSelf Promotion, and in her Art of Self Promotion newsletter. Benun provided valuable information for my first book, The Savvy Designer's Guide to Success (now available as a PDF on CD).

The two of us have been able to keep in touch over the years through multiple invitations to speak at the annual HOW Design Conference. I was also honored to make a presentation at the first Creative Freelancer Conference, an event coordinated by HOW Magazine and Benun's own firm, Marketing Mentor.

It was a real pleasure to see Benun at the recent How Design Conference in Denver. Seeing each other also gave me an opportunity to ask about the book The Art of Self Promotion.

It turns out that the book is a compilation of past articles from The Art of Self Promotion newsletter, published by Benun's own Marketing Mentor Press. The Art of Self Promotion is packed with valuable self promotion suggestions and examples. My own inclusion is in regards to the use of my "Toot! Toot!" press releases in marketing my design and writing efforts.

Benun was kind enough to give me a copy of the book when we last met. I would strongly recommend that all creative professionals get themselves a copy of The Art of Self Promotion - a great tutorial in marketing and promotion tactics.

© 2010 Jeff Fisher LogoMotives.

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