Over the past 15 years, my work, writings and comments have appeared in nearly 140 books. I try to keep track of such things; making others aware of great design and business resources in the process. However, once in while I will come across published surprises in bookstores, online or even through the use of the Google book search tool.
It was through a Google book search, a couple of months ago, that I first became aware of my inclusion in the book The Art of Self Promotion, written by marketing expert Ilise Benun. I had not previously seen or heard about the book at all.
Benun and I do have a history of using each other as a source in books and articles, and speaking at the same conferences. She used me as a resource in her books Self Promotion Online and The Designer's Guide To Marketing And Pricing (written with mutual friend Peleg Top), in the HOW Magazine article eSelf Promotion, and in her Art of Self Promotion newsletter. Benun provided valuable information for my first book, The Savvy Designer's Guide to Success (now available as a PDF on CD).
The two of us have been able to keep in touch over the years through multiple invitations to speak at the annual HOW Design Conference. I was also honored to make a presentation at the first Creative Freelancer Conference, an event coordinated by HOW Magazine and Benun's own firm, Marketing Mentor.
It was a real pleasure to see Benun at the recent How Design Conference in Denver. Seeing each other also gave me an opportunity to ask about the book The Art of Self Promotion.
It turns out that the book is a compilation of past articles from The Art of Self Promotion newsletter, published by Benun's own Marketing Mentor Press. The Art of Self Promotion is packed with valuable self promotion suggestions and examples. My own inclusion is in regards to the use of my "Toot! Toot!" press releases in marketing my design and writing efforts.
Benun was kind enough to give me a copy of the book when we last met. I would strongly recommend that all creative professionals get themselves a copy of The Art of Self Promotion - a great tutorial in marketing and promotion tactics.
© 2010 Jeff Fisher LogoMotives.
