Jeff Fisher LogoMotives identity designs included in Iconify.it 'Firsts|Favorites Logo Showcase No. 1'

Logo designs by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, have been included in the Iconify.it blog entry "Firsts & Favorites Logo Showcase No. 1." Designer Scott Lewis invited a number of industry peers to submit their first professional logo design and the personal favorite creation from their own identity portfolio.

Fisher's first professional logo effort was executed, as a student in 1978, for the Chinese Student Association at the University of Oregon (above left). The dragon-inspired image was created using the design tools of the time; India ink, ruling pens, Speedball pens, and art brushes on illustration board.

Produced 31 years later, directly at a computer, the designer's current favorite identity is that for the Stumptown Clowns troupe (above right). As his alter-ego Toots Caboose, Jeff Fisher is a member of the entertainment organization.

More information about Jeff Fisher, and his design work, may be found on the Jeff Fisher LogoMotives blogfolio.

© 2011 Jeff Fisher LogoMotives

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Toot! Toot!*: Jeff Fisher LogoMotives design shown in LogoLounge 'Shapes and Symbols' book

The logo design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is represented in the recently released book LogoLounge Master Library, Volume 3: 3,000 Shapes and Symbols Logos. The volume, written by Catharine Fishel and Bill Gardner, and produced by the web presence LogoLounge and Rockport Publishers, features logo design examples from around the world.

The logo for the Oregon winery Nicolas Rolin is displayed in the book. The icon within the design is based upon the Hospices de Beaune (or Hôtel-Dieu) toits bourguignons (Burgundian polychrome roofs) made of tiles glazed in terracotta, green, yellow and black and arranged in eye-catching geometric patterns. Located in Beaune, France; the hospital was built for the poor and needy in 1443 by Nicolas Rolin and his wife, Guigone de Salins. At the time Rolin was Chancellor to the Duke of Burgundy.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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Non-Profit Logos

(Clockwise from upper left)

Tilikum
Client: George Fox University
Location: Newberg, OR USA

The Tilikum identity is a re-design of an existing image representing the retreat center for George Fox University. The logo appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.

Read more about the Tilikum identity redesign effort on bLog-oMotives.

Our House of Portland
Client: Our House of Portland
Location: Portland, OR USA

Our House of Portland, a residential care facility for people with AIDS, had been represented with the same dated identity for years. In re-designing the image, some reference to the old logo needed to be retained. The new icon was determined by the roofline of the new structure. The type used in the logo was predetermined by its use on all structural signage. The design appears in The Big Book of Logos 5 (Harper Design, USA, 2007), 100's Visual Logos & Letterheads (Angela Patchell Books, UK, 2008]) and The Big Book of Logos 5 (Paperback, Harper Design, USA, 2012). It was also honored with a 2007 American Graphic Design Award.

Fleuron of Hope icon
Client: Font AID III
Location: Prague, Czech Republic

This icon was my contribution to the Fluerons of Hope font which was a project of Font Aid III. The font is available at MyFonts.com. As a result it also appears in the publication Building Letters Three: Tsunami Edition. The logo is also featured in the Big Book of Logos 5.

Eugene University Music Association
Client: Eugene University Music Association
Location: Eugene, OR USA

One of my earliest professional logo design projects - designed pre-computer, in about 1979 while I was a student, for the Eugene University Music Association. The image was created on illustration board with a rapidiograph pen.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

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Toot! Toot!*: Designer|clown Jeff Fisher included in book 'RIPE: Rich, Rewarding Work After 50'

Designer Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives and Portland Rose Festival Character Clown Corps member Toots Caboose, is mentioned as a "ripe pioneer" in the recently released book RIPE: Rich, Rewarding Work After 50. The volume, by author, speaker and columnist Julia Moulden, is currently available at most online bookstores.

RIPE delivers the news that something wonderful – and unprecedented – is just beginning for those who have reached 50 years of age. Baby boomers like you are approaching the next phase of their careers with the confidence of mature professionals and the zest of beginners. They are becoming what Julia Moulden calls, “ripe”. Meet the ripe pioneers who told her, “This is the most deeply satisfying work I’ve ever done.”

RIPE introduces a twelve-week course that will help readers discover new passion, purpose, and possibility at midlife - and make a successful transition to the next, best phase of your career.

Jeff Fisher first became aware of Moulden, a columnist for The Huffington Post website, through social media posts regarding her blog entry, Ripe, Rich, Rewarding Work After 50. An email exchange led to Fisher being interviewed by Moulden about his design and writing career, playing outside of work, his experience of dealing with chronic vertigo, and - following improved health - becoming Portland Rose Festival clown Toots Caboose (above).

In the book, Moulden writes: 'Jeff Fisher, a graphic designer who became a character clown in his 50s, repeated to me what his grandfather said to him "Please tell me you'll never say, 'I should have.'" words to live by.'

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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