Toot! Toot!*: Jeff Fisher LogoMotives design shown in LogoLounge 'Shapes and Symbols' book

The logo design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is represented in the recently released book LogoLounge Master Library, Volume 3: 3,000 Shapes and Symbols Logos. The volume, written by Catharine Fishel and Bill Gardner, and produced by the web presence LogoLounge and Rockport Publishers, features logo design examples from around the world.

The logo for the Oregon winery Nicolas Rolin is displayed in the book. The icon within the design is based upon the Hospices de Beaune (or Hôtel-Dieu) toits bourguignons (Burgundian polychrome roofs) made of tiles glazed in terracotta, green, yellow and black and arranged in eye-catching geometric patterns. Located in Beaune, France; the hospital was built for the poor and needy in 1443 by Nicolas Rolin and his wife, Guigone de Salins. At the time Rolin was Chancellor to the Duke of Burgundy.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives