Toot! Toot!*: Jeff Fisher LogoMotives design shown in LogoLounge 'Shapes and Symbols' book

The logo design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is represented in the recently released book LogoLounge Master Library, Volume 3: 3,000 Shapes and Symbols Logos. The volume, written by Catharine Fishel and Bill Gardner, and produced by the web presence LogoLounge and Rockport Publishers, features logo design examples from around the world.

The logo for the Oregon winery Nicolas Rolin is displayed in the book. The icon within the design is based upon the Hospices de Beaune (or Hôtel-Dieu) toits bourguignons (Burgundian polychrome roofs) made of tiles glazed in terracotta, green, yellow and black and arranged in eye-catching geometric patterns. Located in Beaune, France; the hospital was built for the poor and needy in 1443 by Nicolas Rolin and his wife, Guigone de Salins. At the time Rolin was Chancellor to the Duke of Burgundy.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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Non-Profit Logos

(Clockwise from upper left)

Tilikum
Client: George Fox University
Location: Newberg, OR USA

The Tilikum identity is a re-design of an existing image representing the retreat center for George Fox University. The logo appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.

Read more about the Tilikum identity redesign effort on bLog-oMotives.

Our House of Portland
Client: Our House of Portland
Location: Portland, OR USA

Our House of Portland, a residential care facility for people with AIDS, had been represented with the same dated identity for years. In re-designing the image, some reference to the old logo needed to be retained. The new icon was determined by the roofline of the new structure. The type used in the logo was predetermined by its use on all structural signage. The design appears in The Big Book of Logos 5 (Harper Design, USA, 2007), 100's Visual Logos & Letterheads (Angela Patchell Books, UK, 2008]) and The Big Book of Logos 5 (Paperback, Harper Design, USA, 2012). It was also honored with a 2007 American Graphic Design Award.

Fleuron of Hope icon
Client: Font AID III
Location: Prague, Czech Republic

This icon was my contribution to the Fluerons of Hope font which was a project of Font Aid III. The font is available at MyFonts.com. As a result it also appears in the publication Building Letters Three: Tsunami Edition. The logo is also featured in the Big Book of Logos 5.

Eugene University Music Association
Client: Eugene University Music Association
Location: Eugene, OR USA

One of my earliest professional logo design projects - designed pre-computer, in about 1979 while I was a student, for the Eugene University Music Association. The image was created on illustration board with a rapidiograph pen.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

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Toot! Toot!*: Designer|clown Jeff Fisher included in book 'RIPE: Rich, Rewarding Work After 50'

Designer Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives and Portland Rose Festival Character Clown Corps member Toots Caboose, is mentioned as a "ripe pioneer" in the recently released book RIPE: Rich, Rewarding Work After 50. The volume, by author, speaker and columnist Julia Moulden, is currently available at most online bookstores.

RIPE delivers the news that something wonderful – and unprecedented – is just beginning for those who have reached 50 years of age. Baby boomers like you are approaching the next phase of their careers with the confidence of mature professionals and the zest of beginners. They are becoming what Julia Moulden calls, “ripe”. Meet the ripe pioneers who told her, “This is the most deeply satisfying work I’ve ever done.”

RIPE introduces a twelve-week course that will help readers discover new passion, purpose, and possibility at midlife - and make a successful transition to the next, best phase of your career.

Jeff Fisher first became aware of Moulden, a columnist for The Huffington Post website, through social media posts regarding her blog entry, Ripe, Rich, Rewarding Work After 50. An email exchange led to Fisher being interviewed by Moulden about his design and writing career, playing outside of work, his experience of dealing with chronic vertigo, and - following improved health - becoming Portland Rose Festival clown Toots Caboose (above).

In the book, Moulden writes: 'Jeff Fisher, a graphic designer who became a character clown in his 50s, repeated to me what his grandfather said to him "Please tell me you'll never say, 'I should have.'" words to live by.'

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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Excavated design artifact #23

I've worked as a professional graphic designer for just over 32 years. In that period of time, I have collected a great many project concepts, doodles and roughs. As I continue to go through three decades of design files, these excavated artifacts are coming to the surface.

In the mid-to-late 1980s, while living in Seattle, I did quite a bit of design work for gay and lesbian businesses, organizations and events. One such group was the Washington Privacy Lobby, founded out of concerns related to personal medical records privacy during the AIDS crisis.

My original doodle for the organization identity was executed in dark blue felt-tipped pen, on the back of a sheet from a pink "While You Were Out" message pad. With a certain alignment the "O" letterform in "WASHINGTON" and the "A" in "PRIVACY" formed a graphic keyhole, symbolizing the keeping of medical information under lock and key (above left). To add what I thought would be strength the logo, a key element would fill the open space created by the placement of the words.

As I began to fine-tune the design, I made use of Letraset pressure-sensitive type (remember, this is pre-personal computer) to produce the primary text in Italia Bold (above right). An outline of the State of Washington became part of the key. The remaining available space in the design allowed for the placement of an address for envelopes, letterhead, business cards, labels and other printed material.

With the Italia type treatment seeming visually too heavy, I opted to change to the oh-so-1980s type of Serif Gothic Outline (above). Again, at the time, this was a Letraset or Chartpak pressure sensitive typeface. The graphic element of the key was eliminated to reinforce the issue of "privacy" within the design. If you want something to remain private you would not provide anyone with the key. The center of the keyhole image was darkened to symbolize blocking someone from peeking at what may be inside - in this case, medical records needing to remain confidential.

Take a look at the complete Jeff Fisher LogoMotives excavated artifacts collection.

© 2011 Jeff Fisher LogoMotives

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Toot! Toot!*: Jeff Fisher LogoMotives designs included in 'Basic Identity' from Index Book

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the recently released book Basic Identity. The volume, from Spanish publisher Index Book, is currently available online and at bookstores worldwide.

Fisher's identity for Emerge Medical Spa at Bridgeport is featured in the book, along with branding projects from 151 designers and firms, representing 30 nations. The Emerge logo, stationery package and signage are highlighted in Basic Identity (below).

The Emerge Medical Spa logo also appears in The Big Book of Logos 5, 100s Visual Logos & Letterheads (UK) and American Corporate Identity 2008.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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Personal Services Logos

(Clockwise from upper left)

Jeff Maul
Client: Jeff Maul
Location: Portland, OR USA

The guy who cut my hair wanted a simple graphic representation of his name to promote his work. The design appears in International Logos & Trademarks III (Design Editions, USA, 1997), the 1996 PRINT Regional Design Annual, Letterhead and Logo Design 5 (Rockport Publishers, USA, 1998), New Logo & Trademark Design (P.I.E. Books, Japan, 1998), Bullet-Proof Logos (HBI, USA, 2000), The Best in World Trademarks 1- Corporate Identity (Dongnam Books - Korea, 2000), LogoLounge - Volume 1 (Rockport Publishers,USA, 2003), The Best of Letterhead and Logo Design (Rockport Publishers, USA, 2004), Logo Design for Small Business 2 (Signcraft, USA, 2004), New Logo: One (Page One Publishing, Singapore (2004) and Logo and Trademark Collection (P.I.E. Books, Japan, 2004).

Read about the creation of this logo on bLog-oMotives.

VanderVeer Center
Client: VanderVeer Center
Location: Portland, OR USA

The VanderVeer Center logo is the centerpiece of the rebranding of the medical spa facility and its anti-aging services. Design efforts featuring the logo appear in The Big Book of Layouts, The Big Book of Letterheads, 100s Visual Logos & Letterheads (UK), The Big Book of Logos 5 and Design DNA - Logos: 300+ International Logos Deconstructed. It also appears as a case study in my own book, Identity Crisis!

Read more about the VanderVeer Center identity project on bLog-oMotives

What's For Dinner?
Client: What's For Dinner?
Location: Portland, OR USA

What's For Dinner? is the business of a personal chef and caterer. The logo, designed in 1995, is featured in the books Logo Design for Small Business 2 (Signcraft, USA, 2004), New Logo and Trademark Design (P.I.E. Books, Japan, 1998), and Logo and Trademark Collection (P.I.E. Books, Japan, 2004).

Thomas Fallon • Architect
Client: Thomas Fallon
Location: Portland, OR USA

Type of the period was used for the identity of this architect specializing in Arts & Crafts inspired residential design. It is featured in Logo Design for Small Business 2, American Corporate Identity 2006, 100's Visual Logos and Letterheads and The Big Book of Logos 5.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

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Toot! Toot!*: Jeff Fisher LogoMotives identities showcased in Taschen's 'Logo Design Vol. 3'

The new internationally-released book Logo Design Vol. 3 includes six identities from Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. The volume, edited by Julius Wiedemann, was published by the German-based firm Taschen as part of their continuing series on logo design and branding.

The Jeff Fisher LogoMotives designs selected (above) include an identity concept for the Cat Adoption Team, the logo redesign for "The Sentinel" community newspaper and the branding image for the Holocaust Remembrance Project of Tampa, FL. In addition, logos for the short-lived Portland eatery Balaboosta and the Historic Kenton Firehouse Committee are featured in the design inspiration resource. Also represented in the book is the logo for the entertainment troupe Stumptown Clowns, of which designer Fisher is a member in his alter-ego persona of clown Toots Caboose.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses. He often travels – nationally and internationally – to present courses, seminars and workshops on design, branding, marketing and social networking. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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