Toot! Toot!*: Jeff Fisher LogoMotives designs included in 'Basic Identity' from Index Book

The design work of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the recently released book Basic Identity. The volume, from Spanish publisher Index Book, is currently available online and at bookstores worldwide.

Fisher's identity for Emerge Medical Spa at Bridgeport is featured in the book, along with branding projects from 151 designers and firms, representing 30 nations. The Emerge logo, stationery package and signage are highlighted in Basic Identity (below).

The Emerge Medical Spa logo also appears in The Big Book of Logos 5, 100s Visual Logos & Letterheads (UK) and American Corporate Identity 2008.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives