Toot! Toot!*: Jeff Fisher LogoMotives designs included in Font Aid V "Made For Japan" effort

The Society of Typographic Aficionados (SOTA) has announced the release of “Made For Japan”, a font created exclusively for Font Aid V to raise funds for relief efforts following the devastating earthquake and tsunami in Japan. Nearly 300 contributors from 45 countries submitted over 500 glyphs in a single week. Behind the scenes, volunteers Neil Summerour, Silas Dilworth, Delve Withrington, and Grant Hutchinson were up to their elbows in Adobe Illustrator and Fontlab assembling the typeface

The contributions of Jeff Fisher LogoMotives include an image of a traditional origami crane representing peace, long life, good luck and prosperity (above left); a graphic Japanese sun dawning on a new day (above center): and a single gingko leaf, symbolizing health and happiness, growing out of pain and suffering. (above right).

The font is currently being sold for $20US through Veer and MyFonts. It will also be available through Ascender Fonts, Fonts.com, and Linotype in the very near future.

With the help of Sogo Japan, all proceeds from sales of this typeface will be delivered directly to organizations in Japan, such as Second Hand and AMDA International (Association of Medical Doctors of Asia). Sogo Japan strives to help circumvent regular international charity channels and the inefficiencies associated with them.

Proceeds from previous Font Aid efforts have gone to UNICEF to help war and disaster refugees, benefit the victims of the September 11 tragedies in the US, raised funds to expedite relief efforts in countries affected by the Indian Ocean earthquake and tsunamis, and been used by Doctors Without Borders to help with earthquake relief efforts in Haiti. Jeff Fisher LogoMotives contributed an original ampersand design for the 2010 “Coming Together” effort. In the 2005 Font Aid III initiative, a combined program of SOTA and Building Letters, designer Jeff Fisher submitted an icon that became part of the the collaborative Fleurons of Hope typeface.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2015 Jeff Fisher LogoMotives

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Font Aid IV release 'Coming Together' benefits Haitian victims through Doctors Without Borders

The Society of Typographic Aficionados (SOTA) is proud to announce the release of “Coming Together”, a font created exclusively for Font Aid IV to benefit the victims of the recent earthquake in Haiti. The font consists entirely of ampersands, to represent the idea of people coming together to help one another. Nearly 400 type designers, graphic designers, and other artists from 37 countries around the world contributed artwork to the font.

The ampersand contribution of Jeff Fisher LogoMotives (above right) was inspired by traditional Haitian art hand-cut from discarded steel drums. The vines and leaves coming from the roots in the art, signify regrowth; while the bird taking flight represents hope for the future.

The font is being be sold for $20US and is available through font distributors Ascender Fonts, Veer, FontShop, and MyFonts. All proceeds from the sale of the font will go to Doctors Without Borders, to help with their relief efforts in Haiti.

The “Coming Together” font contains over 400 glyphs and is supplied as a single, cross-platform OpenType font. All glyphs are accessible using OpenType-savvy applications, Unicode-savvy utilities, the Character Map utility on Windows, and FontBook on Mac OS X.

Proceeds from previous Font Aid efforts have gone to UNICEF to help war and disaster refugees, benefit the victims of the September 11 tragedies in the US, and raised funds to expedite relief efforts in countries affected by the Indian Ocean earthquake and tsunamis. In the 2005 Font Aid III initiative, a combined program of SOTA and Building Letters, designer Jeff Fisher submitted an icon that became part of the the collaborative Fleurons of Hope typeface.

© 2010 Jeff Fisher LogoMotives

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Toot! Toot!*: Newly released 'Typeface' volume showcases logo design by Jeff Fisher LogoMotives

A capital campaign identity design for the Oregon landmark Vista House, created by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is included in the recently released book Typeface: Classic Typography for Contemporary Design. The volume, by The Society of Typographic Aficionados (SOTA) Executive Director Tamye Riggs, was published by the Princeton Architectural Press. Featuring contributions from nearly 100 international type foundries, type designers and graphic designers, the book presents a historical perspective on a wide variety typefaces, exhibits examples of type in use and suggests options designers may consider for comparable results.

Fisher created the Vista House identity for the Oregon State Parks Trust and the Friends of Vista House to support restoration fund-raising efforts. His sister, Sue Fisher, served as creative director for the project as owner of TriAd Advertising at the time.The logo design also appears in the books Graphis Logo 6, 100's Visual Logos and Letterheads and Letterheads and Logos from North to South America. Vista House, built in 1916-1918 on a bluff overlooking the Columbia River as a memorial to Oregon pioneers, is listed on the National Register of Historic Places.

In the book Typeface, the Vista House image appears and an example of the font Bembo in use. Copperplate compliments the primary type selection within the design.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

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