Toot! Toot!*: Jeff Fisher LogoMotives designs included in LogoLounge's 'Animal & Mythology'

Six identity designs by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, are included in the recently released book LogoLounge Master Library, Volume 2: 3000 Animal and Mythology Logos. The volume, produced by the web presence LogoLounge and Rockport Publishers, features over 3000 logo design examples from around the world.

The selected logos include images for the triangle productions! theatrical presentation When Pigs Fly, Portland company Black Dog Furniture Design and a Fall Thesis celebration for Reed College. One of the designer's first logo creations, created for the Chinese Student Association while a student at the University of Oregon, is also highlighted in the new volume. In addition, designs for greeting card firm Good Pig, Bad Pig and a multi-award winning concept for the Cat Adoption Team are featured.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Future books by the author are in the works.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives