Toot! Toot!*: Summit Creative Awards recognizes Stumptown Clowns identity with silver honors

The Stumptown Clowns identity, by Jeff Fisher - Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives - has been recognized with Silver honors in the Summit Creative Awards. The awards honor and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world with annual billings of under $25 million. Thousands of entries, from 25 countries, were submitted for consideration this year. Since 1998, Fisher has received 18 of the Summit Creative Awards honors, in a variety of categories.

After attending Clown School in 2009, and becoming a member of the Portland Rose Festival Amtrak Cascades Character Clown Corps, the designer and several clown pals opted to form the Stumptown Clowns troupe for non-festival public appearances. When the name was adopted, Fisher immediately visualized a graphic clown face within the needed letterforms.

Judges for the 2010 Summit Creative Award were from both large and small-size companies including J. Walter Thompson USA, Inc.; Promoseven McCann Relationship Marketing; Pixel & Co.; Bates Ukraine; Wieden & Kennedy; Hal Riney and Partners; Strategy & Beyond, Turner Studios; Grey Advertising; MWW/Savitt; TBWA/Chiat/Day; Young and Rubicam; Leo Burnett; NYU; Turner Studios; Mfx, Inc.; Ogilvy; XM; and Saatchi & Saatchi.

Earlier this year the Stumptown Clowns logo received an American Graphic Design and Advertising Award.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled release in 2011.

The designer has received over 600 design awards and his work has been published in more than 140 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives