Toot! Toot!*: Designers'Couch interviews Portland identity designer and author Jeff Fisher

Jeff Fisher, the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the subject of the featured interview on the industry web presence Designers'Couch. Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, discusses his 30+ years in design, working independently, the challenges facing young designers today, and more.

Designers'Couch is a relatively new online design resource for inspiration, education, collaboration, industry news, project critiques, and other needs of those in the profession. Site membership is free.

Designer Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

In January, Fisher was named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives