Identity Crisis!

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, is the author of Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands, which was released by HOW Books in late 2007. Fisher, a 30+ year veteran of the design industry, often writes and speaks about various aspects of logo design, corporate identity, branding and marketing. Read more about Fisher's book on the Identity Crisis! blog. The images below are case study spreads from the volume:

Table of Contents

Oregon Department of Forestry • Jeff Fisher LogoMotives • Portland, OR USA

VanderVeer Center • Jeff Fisher LogoMotives • Portland, OR USA

Sheridan's Frozen Lattes and Custard • Willoughby Design Group • Kansas City, MO USA

Toppers Pizza • Shine Advertising Co. • Madison, WI USA

Vancouver Aquarium • Subplot Design • Vancouver, BC Canada

Images: Copyright © 2009 Jeff Fisher • Used with permission of author and HOW Books, an imprint of F+W Publications, Inc.