Toot! Toot!*: Identity by Jeff Fisher LogoMotives included in LogoLounge 'Initials & Crests' volume

An identity design by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is included in the recently released book LogoLounge Master Library, Volume 1: 3,000 Initials & Crest Logos. The volume, produced by the web presence LogoLounge and Rockport Publishers, features over 3000 logo design examples from around the world.

Created by Fisher in 1997, for the Portland law firm Samuels Yoelin Kantor Seymour & Spinrad, the logo is a graphic representation of two heavy law books forming an "S" letterform. The image was honored with a Bronze in the Summit Creative Awards. It has also appeared in the PRINT Regional Design Annual and the books International Logos & Trademarks IV, Letterhead and Logo Design 5, New Logo & Trademark Design (Japan), The Big Book of Logos, Global Corporate Identity, The Best of Letterhead and Logo Design, and Logo and Trademark Collection (Japan).

In an interesting side note, Fisher's spouse Ed Cunningham was hired in 2009 as the first Executive Director of the law firm in its history of over 80 years in business.

Fisher, a 30+ year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives