Toot! Toot!*: Toots Caboose touted in Just Out

"Toots Caboose," the clowning alter-ego of designer and author Jeff Fisher, is featured in the latest issue of the the LGBT community newsmagazine Just Out. The article "Crazy Train, Toots Style: Local Design Savant Turned Clown Has the Last Laugh," in the publication's annual Portland Pride issue, explains Fisher's recent participation in clown school to become a member of the Amtrak Cascades Character Clown Corps for the Portland Rose Festival. Writer Ryan J. Prado interviewed the clown about his "toot-elage" by professional clown Angel Ocasio, clowning around at Union Station for Amtrak's National Train Day, and upcoming appearances in the Fred Meyer Junior Rose Parade and the Key Bank Grand Floral Parade.

When not wearing clown make-up Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, is the the Engineer of Creative Identity for the Portland-based firm Jeff Fisher Logomotives. He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and has been re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design.

Fisher was recently named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives