Toot! Toot!*: Designer/Author Jeff Fisher
featured on The Reflex Blue Show podcast

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher Logomotives, is the featured guest on the latest episode of the The Reflex Blue Show. Hosted by Nate Voss and Donovan Beery of 36Point, the design industry interview is available for download at the show site or from the iTunes Music Store.

Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands, discussed his upcoming public appearances at the 2009 How Design Conference in Austin, TX this June 24-27, his thoughts on recent major brand redesigns, and making use of Twitter as a marketing tool. In addition to referring to his book Identity Crisis!, the design writer also talked about his first book, The Savvy Designer's Guide to Success (now available as a PDF on CD from and his upcoming volume, Logo•Type - a book about typography in identity design. The new book will be available when released by HOW Books in early 2010.

Designer Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. Earlier this year, Fisher was named one of design industry publication Graphic Design USA’sPeople to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

The designer was also asked about recently attending clown school. With his newly-created clown persona of Toots Caboose, he is currently a member of the Amtrak Cascades Character Clown Corps, for the 2009 Portland Rose Festival.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives