The multiple blogging efforts of Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, are featured in the TCG eZine article "Make it Big by Blogging: an Interview with Jeff Fisher and Sheri L Koetting." The Web publication is an online resource of The Creative Group, a firm that focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields
In the article, designer/author Fisher and the design firm MSLK's Sheri Koetting, are interviewed about blogs being a great low-cost or no-cost way to promote oneself as a business or potential employee.
The blog presence bLog-oMotives is used to make readers aware of the author's design efforts, announce speaking engagements, share design inspirations and more. Fisher makes use of the "Identity Crisis!" blog to promote his book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands. A third blog, Jeff Fisher LogoMotives serves as a blogfolio for the design professional.
Fisher, also the author of The Savvy Designer's Guide to Success: Ideas and tactics for a killer career (recently re-released as a PDF on CD by HOWBookstore.com), has been blogging as a business marketing tool since 2005.
Designer Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. Fisher is currently writing a book about typography in identity design.
Fisher was recently named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
© 2009 Jeff Fisher LogoMotives