Non-Profit Logos

(Clockwise from upper left)

Young Native Writers Essay Contest
Client: Holland+Knight Charitable Foundation, Inc.
Location: Tampa, FL USA

A nationwide essay contest, sponsored by the Holland+Knight Charitable Foundation, is represented by this logo featuring an eagle feather as a writing instrument. The input of tribal leaders was sought in the process of creating the image. The logo appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.

Learn more about the process of creating this logo on bLog-oMotives.

St. Johns Window Project
Client: St. Johns Window Project
Location: Portland, OR USA

This pro bono design represents an annual art event in Portland during which art installations are featured in retail storefronts. The effort received a 2003 American Graphic Design Award from Graphic Design: usa magazine. It appears in The Big Book of Logos 5 and 100's Visual Logos and Letterheads.

Native Youth Internship Program
Client: Holland+Knight Charitable Foundation, Inc.
Location: Tampa, FL USA

Another identity created for the Holland+Knight Charitable Foundation. This logo identifies the Native Youth Internship Program initiated by my partner, one of the business managers for the law firm. The logo received a 2007 American Graphic Design Award. It is featured in the book 100's Visual Logos and Letterheads.

Holocaust Remembrance Project
Client: Holland+Knight Charitable Foundation, Inc.
Location: Tampa, FL USA

One of a series of logos created for the Holland+Knight Charitable Foundation, this logo gives a graphic identity to the annual Holocaust remembrance essay contest for high school students. The triangle elements are used in a positive manner to take ownership of the negative image of the concentration camp uniform identification patches from the past. The image appears in 100's Visual Logos and Letterheads.

Learn more about this logo project on bLog-oMotives.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

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Google's reverse image search: Indies Restaurant

In the summer of 2011 I became aware of the fact that the website LogoGarden.com had "appropriated" many graphic images from logos I had designed over the years. The images were being offered for sale on the site - without my authorization. One of the impacted identities was that created in 1993 for Indies, a New York City restaurant and bar (below).

My original palm tree image, within the Indies identity, was designed in a very specific manner. The client had an existing die for the production of a square paper folder with an arched cut on the front panel. This die would be used to produce a folder to contain the restaurant and bar menus (below). The palm tree had to be a specific size and shape to fit within the panel created by the arched die-cut. For the menu folder and business cards the tree would be blind-embossed. It would be printed on all other applications.

The Indies logo has experienced a great deal of exposure over the years. It has been used in many blog entries about logo design and displayed in numerous online galleries and portfolios. The identity also appears in the books Restaurant Graphics 2 (Rockport Publishers, USA 1996), Design Library: Retail & Restaurant (Rockport Publishers, USA 1998), New Logo & Trademark Design (P.I.E. Books, Japan 1998), Graphic Idea Resource: Paper - Building Great Designs With Paper (Rockport Publishers, USA, 1998), The Big Book of Logos (Hearst Books International, USA, 1999), New Business Card Graphics 2 (Japan), Logo Design for Small Business 2 (Signcraft, USA 2004), and all international editions of 1000 Restaurant Bar & Cafe Graphics (Rockport Publishers, USA 2007). It's not surprising that industry professionals, and some so-called "designers," are quite familiar with the design.

In the LogoGarden situation, a DMCA Notice of Copyright Infringement was filed with the site's webhost and the palm tree was soon removed from the archive on images offered for sale. With the removal of the Indies graphic, and almost 20 others, I began to wonder about possible other use and abuse of my logo designs.

Having recently read and heard a great deal about the Google reverse image search tool, I decided to put it into action. I uploaded the Indies logo design and 23 legitimate findings of the logo appeared in the results (above). The listings displayed the identity on my blog, in international online logo galleries and elsewhere. A similar search using the reverse image tool TinEye found only three results; my blog, my Logopond gallery, and a blogger's post about tree and plant imagery in logo designs.

With my curiosity piqued, I wondered what would happen if I uploaded a color JPEG file of only the palm tree graphic from the Indies logo, eliminating all text from the design. Up popped 26 web page findings, including the surprises of the palm being used "as is," or with some adaptation, for a church camp in Alabama, a restaurant and bar in Hawaii, a coconut company in Mexico and a beach bar in Italy (below). A similar TinEye search yielded only two images - a Logopond gallery image and a blog post.

In playing around with the Google Image Search feature, I've found that uploading different file types sometimes brings about a variety in the results. A black and white JPEG file of the palm brought about 26 found images, including the logo designs from Hawaii, Mexico and Italy. Making use of a color TIFF file resulted in the finding of 25 images; the Mexico and Hawaii images among those shown. Searching with a black and white TIFF image created a display of 27 images, including one not previously shown in any results - the palm tree being sold as a large wall decal by a firm in Brasil (below).

As a result of my findings of the Indies logo, one image was removed after an email to the site was unsuccessful and a DMCA claim was filed with the organization's webhost. Facebook removed one image, being used as a profile image, due to copyright infringement. Removal request emails have been sent to the others. I suspect at least one of the cases will need to be handled by my attorney.

The Google reverse image search feature does seem to a have a few idiosyncrasies when searching in different manners and with a variety of file types. Still, it is a very valuable tool for any creative professional in policing the use of one's original images.

© 2011 Jeff Fisher LogoMotives

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Google's reverse image search: A designer's best friend in finding and fighting unauthorized usage

After the recent LogoGarden.com issue of "appropriating" logo design elements of professionals from around world and offering the images for sale, I was curious what other designs of mine I might find out there on the Internet. In the past I have made use of TinEye Reverse Image Search, with limited results. On Twitter, Google+, Facebook and elsewhere, I started reading bits of information about the Google reverse image search engine - and I thought I'd give it a try.

I was amazed at the results. Where TinEye might have found up to ten online displays of one of my logo designs; Google's search would find 100 to 350 examples of one of the identities being displayed on blogs, in design galleries and elsewhere. In a relatively short period of time, I found over 50 examples of rip-offs or unauthorized usage of a number of my designs. The logos appeared on sites throughout the U.S. and in China, Scotland, Ecuador, Uruguay, Russia, Chile, Ireland, Korea, Brasil, Hungary, Romania, Mexico, Italy, Indonesia, Spain and elsewhere. Several logos were being used as Facebook page or profile photos; one being used in such a manner by about a dozen Facebook members.

The Google Image Search feature offers several options for initiating a search. Dragging and dropping a graphic, uploading a number of file types, and copying and pasting an image URL are variations on searching. It is also possible to download extensions for Chrome or Firefox allowing the user to right-click on a web image to search Google.

I've noticed that searching with different digital file types results in a slight variation in findings. Eliminating any text from a logo design provides additional examples of plagiarism or unauthorized use of images. Some results of the image search are simply odd. Uploading one of my logo designs displays no examples of that particular graphic, although many exist online. Instead, hundreds of examples of a homeland security logo are presented as a similar image.

Still, the Google reverse image search tool offers any creative professional a great opportunity to police the legitimate and unauthorized use of graphic imagery.

Additional links:
• A Facebook album of rip-offs and unuthorized usage of Jeff Fisher LogoMotives designs

• Were these clients expecting original logo designs?

• Google's reverse image search: Indies Restaurant

© 2011 Jeff Fisher LogoMotives

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LogoGarden.com harvests pros' logos - including Jeff Fisher designs - and sells images on site

[Update: Updates|additional articles posted at the end of this entry.]

It was one of my typical 'no client' Fridays. I fixed myself a second double latte and sat down in front of my MacBook Pro to check emails and visit a few social networking sites. A long-time member of the business site StartupNation, and a 2008 recipient of their Home-Based 100 honors, I wasn't surprised at all to see a weekly update email from the web resource.

The headline of a newly-posted article, "5 Rules for Great Logo Design," caught my eye and I clicked on the link. Written by John Williams, a member of the StartupNation Small Business Experts panel, the article provided some good basic information for designers and potential clients, and after adding a comment to the piece, I shared the link on the Jeff Fisher LogoMotives Facebook page. I had no idea of the future meaning of my article comment when I posted my additional rule:

Hire a professional: The best result of a logo design project will be produced by a professional designer with a real understanding of the identity design and branding process - and proven track record for creating great logos. Yes, I’m a professional identity designer and have a vested interest in that statement. However, over the past three decades about a 1/4 of my clientele has come to me with an existing logo, originally designed by [insert a neighbor, husband, wife, themselves, any relative, etc.] who had a computer, that they wish to have redesigned to project a more professional image.

A short while later I received an unrelated Twitter message from illustrative designer Leighton Hubbell, one of my longtime "imaginary" online friends. It read:

Hey, Jeff. You should take a look at Logogarden.com. It appears they have a couple of your logos available for purchase on their site.

His next message informed me that he'd already found a "dozen or so" of his own logo images being sold on the site.

In going to the LogoGarden site, I was immediately stunned to see the image from the TraveLady Media identity, which I had designed years go for a friend, exhibited in the top row of examples as the logo for a business named Pack-a-bag Travel Management (above). I began to find more and more of my designs as I went through icon archives on the site. Work by identity peers, acquaintances and friends - including Von Glitschka, Maggie Macnab, Christopher Simmons of MINE, Prejean Creative and many others, were everywhere. I even saw immediately recognizable logos such as the World Wildlife Fund, Moonstruck Chocolate, and Time Warner Cable being offered for sale to, what I would assume would be, unsuspecting customers of the site.

It didn't take me long to find a good two dozen of images from my own logo portfolio for sale. Some were simply copied exactly; others altered very slightly from my originals. I found many more cases in which logos for sale were much more than simply "inspired" by my own work. I literally felt sick to my stomach after finding the following, the most explicit examples of my stolen designs:

TraveLady Media: Just one example of my original logo design, the icon being sold on LogoGarden.com and the logo being featured on their homepage making use of my icon design, with a testimonial from a supposedly satisfied customer. The identity was designed for Pacific Northwest television and media personality Cheryl Hansen.

Robinwood Center: My original logo was designed in 1981 for the Robinwood Shopping Center in West Linn, OR; not any question that LogoGarden.com is selling a blatant ripoff of my design.

Caring Community of North Portland: Another example of my original logo design, the icon being sold on LogoGarden.com and the logo being featured on their website making use of my icon design, with a testimonial from a supposedly satisfied customer. I created the image for a North Portland community non-profit organization.

North Portland Business Association: The center of my original North Portland Business Association logo - for my own neighborhood business group! - was ripped-off and is offered for sale on LogoGarden. Silly LogoGarden.com refers to the Great Blue Heron in the logo as a 'pelican.' I do enjoy pointing out the added stupidity.

DataDork: Oh, yes they did! The LogoGarden hacks even kidnapped my DataDork guy! The image represents a self-proclaimed "computer geek" in Fontana, CA.

What's For Dinner?: Another example of LogoGarden taking my original design, altering the graphic image a bit, and then offering the ripped off image for sale on their site.

American Telecom: In this case, LogoGarden pulled the graphic out of my AmericanTelecom logo design and slightly altered it by rotating the stars - and are offering the result for sale on their site.

Ed Cunningham: My original logo design, the altered icon being sold on LogoGarden.com and the crappy logo being featured on their website using a distorted version of my icon design, with a testimonial from a supposedly satisfied customer. This is the personal logo of my partner, Ed Cunningham.

Tsunami Benefit Icon: My icon for Font Aid III: Fleurons of Hope, a designer/type designer effort to raise funds for those in countries affected by the 2005 Indian Ocean earthquake and tsunamis, was also swiped by LogoGarden.

Valley Catholic High School: It's bad enough that a site like LogoGarden rips off my original Valley Catholic High School logo design - but then they go and do a sh*tty job of it, too!

Indies Restaurant & Bar: This seems to be a standard modus operandi for LogoGarden - plucking a significant design element from a logo created by a professional designer and offering it for sale on their website. In this case the palm tree from my Indies logo was nabbed.

Sunriver Preparatory School: The logo for a school, located outside of Bend, OR, was made up of a river element forming the letterform "S," a representation of the wolf mascot of the facility, and a graphic treatment of Bachelor Butte and the Three Sisters Mountains. LogoGarden.com simply eliminated much of the fine detail. (Yes, before you comment, my type treatment was based on Papyrus at the request of the client - I removed some of the "bumps" in the letterforms.)

Diversity Network: This education organization wanted generic, somewhat abstract human forms within their identity. LogoGarden.com altered them slightly before offering the image to their customers.

Benton County Historical Museum: The identifying feature of this museum building in Philomath, OR is the cupola. This is another case of a graphic element from one of my original logo designs being 'appropriated' by LogoGarden, slightly altered [poorly] and offered for sale.

Seacoast AIDS Walk: This LogoGarden rip-off especially ticked me off as the work of AIDS Response Seacoast and their AIDS Walk are near and dear to my heart. The organization is located in Portsmouth, NH. This isn't the first time this logo has been ripped off by someone!

Rob Buckmaster Fund: A very personal project for me; designing an identity honoring local actor Rob Buckmaster, an acquaintance from my work with the triangle productions! theatre company. Rob died of AIDS and a scholarship fund was established in his name. The fact that LogoGarden stole and butchered my original design is especially annoying.

Project Stepping Stones: A program on the St. Charles Medical Center Foundation In Bend OR, Project Stepping Stones Project provides prenatal education and family health support programs for uninsured, low-income women to promote baby and child health. When I created the logo, I purposely dropped graphic "stones" in the shape of an "S" letterform into the imagery. LogoGarden.com left them in place when copying the image for their own purposes.

• Queen Anne Royals: The Queen Anne Royals were the employee bowling team for Key Bank's Queen Anne Branch in Seattle, WA. My late friend Brad Hall was a member of the team. This is another example of LogoGarden.com taking a graphic from one of my designs, altering the image and offering it for sale. The center point and 'reflective' image element line up perfectly when overlaid. It's just one of many similar cases I found on the site involving my own work - and the designs of others.

After finding so many examples of hijacked logo design work on LogoGarden.com, I started poking around a bit more on the site. With Google searches, none of the testimonial business names on the home page resulted in the finding of real businesses. I also discovered that the Founder and President of LogoGarden.com was John Williams - the same John Williams who wrote the StartupNation article I read earlier in the morning. All a bit too "small world" for me in a period of just a few hours.

I immediately returned to the StartUpNation blogs and posted:

Very interesting that I should respond to this post on the same day that numerous designers are finding their own original designs for sale on Mr. Williams' site LogoGarden.com. I was alerted to the fact early this afternoon and have so far found about 20 examples of my own design work - from logos representing my clients - on the LogoGarden.com site. Numerous other designers are finding their work offered for sale on the site as well.

I also returned to Twitter, informing StartupNation - through a tweet - about what was happening in regards to Mr. Williams and LogoGarden.com. To their credit, I quickly received a response thanking me for bringing the matter to their attention and informing me that they would investigate immediately. In a very short period of time Mr. Williams' articles were removed from the StartupNation site and there was no longer any reference to him as an "expert" on the web presence.

The Moonstruck Chocolate Company headquarters is very near my home studio. In addition, I was very familiar with their logo as it was designed by the Portland firm Sandstrom Partners. I've know Steve Sandstrom since we both worked on the University of Oregon college newspaper, The Oregon Daily Emerald, over 30 years ago. By way of Twitter and Facebook, I made Moonstruck Chocolate and Sandstrom Partners aware of finding the chocolatier's logo for sale on LogoGarden.com. I later received a Facebook message from a representative of Moonstruck, letting me know they had contacted their lawyer about the matter. Attorneys for others are also at work on the situation.

Many designers, and small business people, have asked for suggestions of how they can help in this situation that impacts so many in the design profession. My response is; "Make some noise!"

Review the home page and visit the logo image archive (using the 'Try It Free" button) on LogoGarden.com and review what is posted. If you recognize logos, alert the designer or client whose logo image is for sale. Post comments or reviews on the LogoGarden Facebook Page or YouTube presence. Research articles by LogoGarden founder John Williams on business web sites and comment. Ask design organizations, industry publications and business website/magazines to sound off about the LogoGarden issue. Make other designers aware of what is going on through Twitter, Facebook, Google+, LinkedIn, blogging or whatever means possible. Read and share this piece, and the articles listed below. The power of a combined graphic design community can make a difference.

Thank you for the support received by all of the designers impacted in this situation.

Update - 08.17.11: I filed a Digital Millennium Copyright Act (DMCA) complaint with LogoGarden.com's web Rackspace Hosting, using their online copyright infringement form. That evening, LogoGarden.com began to remove my images from their website.

Update - 08.18.11: I received the following email from Rackspace:

"I'm writing on behalf of Rackspace in regards to a Copyright Infringement notice for LogoGarden.com. Our client has notified us that the material in question has been removed and that they are in compliance. Please review the site in question to make a determination of compliance. If there are any outstanding issues with this matter please let me know so that I can take the necessary action to resolve this matter.

Please contact us within the next 14 days. If we do not hear from you by August 31, 2011 we will consider this matter resolved. Thank you."

Update - 08.19.11:

• Ed Cunningham: I discovered a second image on the LogoGarden.com website today that makes use of an adaptation of my partner's personal logo. It then disappeared from the site without my reporting it to Rackspace.

Update - 08.20.11: Posted on the LogoGarden Facebook Page today:

"DESIGNERS, PLEASE READ: LogoGarden.com has recently been found to have some symbols in its 10,000-symbol library that are not original. We work very hard to try to ensure originality. If you discover any offending symbols please email john@logogarden.com and attach 1) your original logo (jpg) with date of creation, 2) a screenshot of the symbol in our database and 3) any sample logos from the LogoGarden home page. We will immediately remove any offending symbols.

I didn't realize that any of my logo images, stolen and offered for sale by LogoGarden, were 'offending." However, I do find the fact they ripped-off so many design professionals and clients very offensive.

Update - 08.22.11:

The TraveLady logo icon has finally been removed from the homepage of the UK version of LogoGarden.com. However, the icon itself is still being sold as a logo design elements on the sites.

Update - 08.23.11: The Graphic Artists Guild would like those who have found their logo designs on the LogoGarden.com site to send screenshots of infringed work to advocacy@gag.org - as they are investigating and tracking this issue.
Update - 08.25.11:

After again reporting to Rackspace Hosting that my TraveLady Media logo icon was still being sold on all LogoGarden.com sites, it was FINALLY removed. It only took nearly two weeks to get the particular image off the sites.

Related Articles:

• The perils of do-it-yourself logo makers; The Logo Factor Design Blog - by Steve Douglas of The Logo Factory [08.15.11]

• Thoughts on the Logo Garden controversy; by Dani Nordin [08.15.11]

• Logo Garden Sells Logos it doesn’t Own; In Brief: August Miscellany - Brand New [08.15.11]

• DIY, Crowd Sourcing or Piracy – You be the Judge; Drawing Conclusions - Prejean Creative [08.15.11]

• Grand Theft Logo; Northwest Indiana Creative - by Judith Mayer of Keyword Design [08.16.11]

• WWF panda for just $69; by David Airey of Logo Design Love [08.16.11]

• LogoGarden Should Be Plowed Under; Drawing Conclusions - Prejean Creative [08.16.11]

• More Logo Thievery; by Scott Lewis of Iconify.it [08.16.11]

• How low can they go?; by Cathy Fishel, LogoLounge.com [08.17.11]

• What is the liability of using stolen property for your business?; You get the idea, by Roland Murillo of Murillo Design [08.17.11]

• Charlatan, Huckster, Moron, Thief!; Love Thy Logo, by Bill Gardner, RockPaperInk [08.18.11]

• How to get your logos removed from LogoGarden.com; Drawing Conclusions, by Brent Pelloquin of Prejean Creative [08.18.11]

• Logo Garden’s bitter harvest; The Logo Factor Design Blog - by Steve Douglas of The Logo Factory [08.18.11]

• AIGA ACTION ALERT: Check LogoGarden for identity work stolen from you; from Richard Grefé, AIGA Executive Director, AIGA [08.19.11]

• LogoGarden Responds Regarding Stolen Logos; by Scott Lewis of Iconify.it [08.19.11]

• The Rape of the Bear Logo; by Sean Adams, Burning Settlers Cabin [08.19.11]

• Dubious Mother F****r Stealing Other People's Logo Work and Reselling It; The Denver Egotist [08.19.11]

• Official response from LogoGarden.com; Drawing Conclusions, by Brent Pelloquin of Prejean Creative [08.19.11]

• Logo Design Trend: Blatant Fraud; ohTwentyone [08.19.11]

• AIGA Launches Action Alert for Design Theft by ‘Logo Garden’ Site; by Steve Delahoyde of UnBeige [08.22.11]

• Graphic Artists Guild: Advocacy Alerts: LogoGarden.com may be infringing your work.; Graphic Artists Guild [08.22.11]

• Leggo My Logo; by Jaci Russo of The Russo Group [08.23.11]

• LogoGarden: Copyright and Do-It-Yourself Logos; by Jonathan Bailey of Plagiarism Today (PT) [08.25.11]

• LogoGate 2011; by Von Glitschka, Drawsigner [08.26.11]

• Letter from a Thief: LogoGarden’s Response to Selling Your Logos; by Tad Dobbs, Creative Squall [08.29.11]

• Pathological Hijacking A-Z; Love Thy Logo, by Bill Gardner, RockPaperInk [10.06.11]

© 2011 Jeff Fisher LogoMotives

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Logodotes: Stumptown Clowns

[Over the 30+ years I've worked professionally as a designer, interesting side stories have come up about my identity designs. This is one of an ongoing series of "Logodotes" - anecdotes about my logo designs.]

I often tend to be my own worst client. When designing for myself, I usually go into a very picky and hyper-critical mode. It did take me 10 years to create the Jeff Fisher LogoMotives identity.

With the image for Stumptown Clowns the process was surprisingly much different. Following attendance at Clown School, and a great experience as part of the Amtrak Cascades Character Clown Corps for the Portland Rose Festival, my clown pal Pippa suggested that those interested in clowning around a bit more participate in the 2009 Portland Pride Parade. As the event was not an official Rose Festival event we would need to march under a new clown troupe moniker. Pippa came up with the name "Stumptown Clowns."

In my odd logo designer mind, as soon as I was made aware of the name, I literally saw the words visually as a potential clown face. The "U" letterform in the word "Stumptown" could become a winking eye, with the "O" in the term creating another eye that was wide open. It only made sense that the "O" in "Clown" would become a big red clown nose.

There was no sketching or doodling of the concept. The design was so clearly defined in my mind that I went directly to the computer. The font Blue Plate Special, by Nick Curtis of Nick's Fonts, was the first and only choice for the logo. It seemed to convey the celebratory, circus-like quality I desired. The weight of the font, and the curves of some letterforms, complimented the graphic elements which were created first.

In a one-shot process the Stumptown Clowns logo was complete (top image). However, there was something that bugged me about the end result. It was an optical illusion, but the identity seemed to be tilting. I doubled-checked the horizontal allignment of the design. The lightness of the "winking eye" and the heaviness of the "open eye" element were causing the logo to look as if it had rotated clock-wise a bit.

Rotating the design a quarter of a degree, counter clock-wise, seemed to correct the visual issue for me (directly above).

Stumptown Clown pals Lou, Pippa, Trip and Toots Caboose preparing for the 2009 Pride Parade though downtown Portland

With our official Stumptown Clowns logo on an identifying sign for the parade (Thanks to Kathy at Signs Northwest!) the new clown troupe was ready for its parade debut.

This project did remind me of a previous identity design client with an incredible attention to detail - OK, the guy was anal retentive (Hmmm...am I more anal?). The logo project was finalized. Disks were prepared with all the necessary digital files for the client. The invoice had been sent off for payment. The the client called to request that I rotate the design - which did not have balance issues with its circular design - five degrees clockwise. It was one of the oddest, and most specific, requests I'd received in regards to a job. No explanation - just "please rotate the design five degrees."

I revisited the logo and rotated the image two and a half degrees. The client was perfectly happy.

The Stumptown Clowns logo was recognized with a 2010 American Graphic Design and Advertising Award, and Silver honors in the 2010 Summit Creative Awards. It appears in the books Logolicious, iheartlogos Vol. 1, Logo Nest 01 (Australia) and Logo Design Vol. 3 (Germany).

© 2011 Jeff Fisher LogoMotives

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Kindle editions of design-related books feature logos and other work of Jeff Fisher LogoMotives

The design work and career experiences of Jeff Fisher, the Engineer of Creative Identity for Jeff Fisher LogoMotives, are now shared in over 150 books on logo design, branding, small business marketing and other topics. A number of those books have now been released as Kindle Editions. The following are currently available for purchased downloads:

Breaking Into Freelance Illustration: A Guide for Artists, Designers and Illustrators, by Holly DeWolf (Kindle Edition, HOW Books, USA, 2011)

I Heart Logos, Season One (Kindle Edition, iheartlogos.com, USA, 2011)

Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, by Peleg Top and Jonathan Cleveland (Kindle Edition, HarperCollins, USA, 2011)

Best of Business Card Design 6, by Blackcoffee Design (Kindle Edition, Rockport Publishers, USA, 2011)

Letterhead and Logo Design 11, by Design Army (Kindle Edition, Rockport Publishers, USA, 2011)

The Designer's Guide to Business and Careers: How to Succeed on the Job or on Your Own, by Peg Faimon (Kindle Edition, HOW Books, USA 2011)

Type Rules: The Designer's Guide to Professional Typography, Third Edition, by Ilene Strizver (Kindle edition, Wiley, USA, 2010)

The Graphic Designer’s Guide to Better Business Writing, by Barbara Janoff and Ruth Cash-Smith (Kindle Edition, Allworth Press, USA, 2010)

1000 Retail Graphics, by JGA (Kindle Edition, Rockport Publishers, USA, 2010)

© 2011 Jeff Fisher LogoMotives

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Drawn By Success inteviews designer Jeff Fisher

What is being billed as the "lost interview" with Jeff Fisher, the Engineer of Creative Identity for the design firm Jeff Fisher LogoMotives, has been posted on the website Drawn By Success. In the interview, Secrets of Success with Jeff Fisher LogoMotives, the designer and author discusses charging higher fees, branding, using social media as a marketing tool and much more. The posted discussion was nearly considered "lost" due to audio production issues, but was recently successfully recovered.

According the site founder, illustrator and cartoonist Carlos Castellanos, Drawn By Success was created to serve as a valuable resource of proven marketing and positioning strategies to help freelance artists prosper at the creative work they love, while also serving as a source of encouragement and accountability to those artists bold enough to do the work necessary to attract better clients and charge higher fees and prosper as creative professionals.

© 2011 Jeff Fisher LogoMotives

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