A logo design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher Logomotives, is featured in the recently released book Retro Style Graphics. Written by designer and blogger Grant Friedman, the volume was published by Angela Patchell Books.
Fisher's logo design for the North Portland business Coyner's Auto Body (above) is showcased as an inspiration example in Retro Style Graphics. Coyner’s had been in business for 30 years without an identity. A long history in the business of passenger and race car repair conjured up an image of the nameplates, with connecting letterforms, on automobiles from the 1950’s through 1970’s. The House Industries font Bullet was the solution to creating a "retro" look in the design. The Coyner's logo also appears in the Spanish book Logos from North to South America.
The term "retro" is often used to describe trends in fashion, design, or architecture. It typically describes any item that was inspired by something from the past. Retro Style Graphics looks to the 1960s, 1970s, and 1980s for inspiration and contains all of the elements a modern designer would need to create graphics in the retro style. The book is a style guide that also includes a comprehensive collection of graphics, textures, patterns, fonts, colors, Illustrator/Photoshop brushes, and a design gallery for inspiration.
"This book has it all," said author Grant Friedman, "I wanted to write a book that gives designers all the tools that they would need to produce graphics in the retro style. As a designer, I understand how much time it can take to research ideas, produce, and then implement a design in a particular style. For this book, I wanted to produce resources that would save my readers time while also ensuring that my readers could maintain full creative control over their projects."
Many in the the international design community, especially online, know author Friedman as the founder of the Colorburned.com, a popular destination for design resources, inspiration and information.
Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 130 books about logos, the design business, and small business marketing. The industry publication Graphic Design USA named Fisher one of its "People to Watch in 2009." His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from MyDesignShop.com. Fisher is currently writing a new volume, with the working title of LogoType, on the topic of typography in identity design.
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
Photos courtesy of author Grant Friedman.
© 2009 Jeff Fisher Logomotives