An identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been given yet another life in the recently released book Letterhead & Logo Design 11. The volume, produced by Design Army, is a Rockport Publishers release. The resource contains hundreds of inspirational logos and letterheads from designers around the world.
Fisher's selected design was the result of a request from the Cat Adoption Team organization to participate in a pro bono effort to create a new identity for the "no-kill" feline facility. In an "a-ha" design moment, while doodling one day, the designer came up with C, A and T letterforms creating a cat image. Confidently presented to the nonprofit's appreciative marketing, advertising and design-savvy Executive Director, the identity idea still required approval of the Board of Directors. With the governing body, the concept was DOA for not being "warm and friendly enough."
The design previously won a Silver Award in the Summit Creative Awards. It is also in the book Killed Ideas, Vol. 1 and will be in the volume Designing for the Greater Good. The work of Jeff Fisher LogoMotives has appeared in over three dozen books from Rockport Publishers.
Jeff Fisher is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book LogoType, about typography in identity design, with a scheduled release of late 2010.
The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses. In January, Fisher was named one of design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
© 2009 Jeff Fisher LogoMotives
