Designers are always creating complete brand identities to help clients sell their products and services. But how well are these creatives selling themselves? According to author and designer Jeff Fisher, the key to attracting new clients and more work is planning, packaging and promoting oneself as a product.
Fisher will help participants determine what “product” should be in their package, then offer tips and advice for creating the appearance of the product, getting it on the right shelf in the market, explaining the product to potential customers, and getting those customers to buy that product again and again.
Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands (HOW Books, 2007), is a 30-year design veteran. He has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. The industry publication Graphic Design USA named Fisher one of its "People to Watch in 2009." His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD from HOWBookstore.com. Fisher is currently writing a new volume, with the working title of Logo•Type, on the topic of typography in identity design.
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
© 2009 Jeff Fisher LogoMotives
