"The Savvy Designer's Guide to Success"
re-released as searchable PDF on CD

My first book, the 2004 release The Savvy Designer's Guide to Success, has been re-released by publisher HOW Books as a searchable PDF on CD. It's great that the book has been given a second life in this new format.

Although the original edition of Savvy Designer is basically out-of-print, it is still possible to find new and used copies through third party sellers on Amazon.com, in some bookstores and elsewhere.

Many fans of Savvy Designer have also found my second book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, to be a valuable design resource. I am currently writing a new volume on typography in identity design.

© 2009 Jeff Fisher LogoMotives.