Toot! Toot!*: Jeff Fisher LogoMotives honored
with 2008 American Graphic Design Award

Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives, has received a 2008 American Graphic Design Award for his identity design efforts. Over the past decade Fisher has been honored with 19 of the awards in the annual national competition coordinated by the trade publication Graphic Design USA and sponsored by NewPage.

Fisher was honored for the identity created to represent the Holocaust Remembrance Project, a program of the Holland+Knight Charitable Foundation, Inc - the charitable giving organization of the Holland+Knight law firmwith headquarters in Tampa, FL. In the identity redesign effort, the designer made use of the negative imagery of triangle-shaped concentration camp uniform badges to form the colorful rays of a strong, positive sun graphic in projecting an image of honor and respect in regards to the issues of the Holocaust.

The Holocaust Remembrance Project is a national essay contest for high school students that is designed to encourage and promote the study of the Holocaust. Participation in the activity encourages students to think responsibly, be aware of world conditions that undermine human dignity, and make decisions that promote the respect and value inherent in every person. The project serves as a living memorial to the millions of innocent victims of the Holocaust.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing. He is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board, and served on the HOW Magazine Editorial Advisory Board. His latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was released in 2007 by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives