Toot! Toot!*:
Portfolio site DesignHide interview shines
spotlight on Jeff Fisher LogoMotives

The design industry portfolio site DesignHide is currently featuring Jeff Fisher LogoMotives as its Designer Spotlight for the month of July. Fisher is interviewed about his 30-year career, his major considerations in initiating identity design projects, advice for others starting a design career, and more. DesignHide is defined as an online resource for "creative media producers, including web designers, graphic artists, videographers, print media producers, photographers, artists, and ad managers, to display their work with the end goal of attracting new business opportunities."

As noted on the DesignHide Spotlight page, "Every month we choose a design company from within the DesignHide community that characterizes the qualities of "creative, attractive, effective design." We base this evaluation on the website of the designer, their portfolio, and their work on DesignHide. We look at hundreds of designers, many of whom have incredible portfolios, but we think that the designers featured in our Spotlight represent the best of the best." Fisher does have a portfolio posted on the DesignHide website. The designer recently included DesignHide as an online showcase possibility for designers in his blog article Marketing logo design efforts with online resources.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board, and served on the HOW Magazine Editorial Advisory Board,. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives