Toot! Toot!*: Industry expert Jeff Fisher cited in
The Designer's Guide to Marketing and Pricing

Jeff Fisher, the Engineer of Creative Identity for the Portland-based identity design firm Jeff Fisher LogoMotives, is quoted and referenced in The Designer's Guide to Marketing and Pricing: How to win clients and what to charge them from HOW Books. The volume, by industry experts Ilise Benun and Peleg Top of, provides designers with examples, case studies and worksheets for creating business plans, establishing a marketing strategy, and the successful day-to-day operation of an independent design business.

Designer and author Jeff Fisher is quoted in the book in regards to the need to "have passion for the cause" when doing pro bono work for nonprofit organizations. His first book, The Savvy Designer's Guide to Success, is also listed as recommended reading in the newly released book from Benun and Top.

Jeff Fisher has received nearly 600 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in over 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was recently released by HOW Books. His first volume, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004.

(* If I don’t "toot!" my own horn, no one else will.)

© 2008 Jeff Fisher LogoMotives