The newly released book For a Good Cause, coordinated and written by design firm Cactus Disseny, features an identity design by Jeff Fisher, the Engineer of Creative Identity for the Portland-based Jeff Fisher LogoMotives. The designer's logo concept for the Cat Adoption Team (C.A.T.) appears in the volume from Spanish publisher Index Book.
For a Good Cause is a collection of the best socially conscious design from around the world. Index Book originally set out to produce a book of only pro bono projects, but later decided to expand the concept to any design done with a good cause in mind. The projects featured were created to show that it is possible to make a better, more beautiful world and simultaneously convey the message of a cause-focused business or organization.
The Cat Adoption Team design won a Silver Award in the Summit Creative Awards. It is featured in the books Killed Ideas, Vol. 1, Letterhead & Logo Design 11, Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design and American Graphic Design & Advertising 25. The yet to be published LogoLounge Master Library Vol. 2, Logolicious and Logo Nest 01 (Australia) will include the design. The logo also appears in the textbook Perfect Match Art Primary 5, by Prisca Ko Hak Moi - a collaborative project of publisher Pearson Education South Asia and Ministry of Education Singapore.
Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Fisher is currently writing a new volume, Logo Type: 200 Best Typographic Logos from Around the World Explained, about typography in identity design. It is scheduled for a 2011 release.
The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.
Fisher serves on the HOW Magazine Board of Advisors, HOW Design Conference Advisory Council and Art Institute of Portland Professional Advisory Council, and is a past member of the UCDA Designer Magazine Editorial Advisory Board. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine named Jeff Fisher one of the design industry “People to Watch” in 2009.
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
(* If I don’t "toot!" my own horn, no one else will.)
© 2010 Jeff Fisher LogoMotives
