Toot! Toot!*: 'Best of Letterhead and Logo Design' features six identities by Jeff Fisher LogoMotives

Six logo designs by Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, are featured in the recently released book The Best of Letterhead and Logo Design. The volume, from Rockport Publishers, is a collection of the best designs from the previous four Letterhead and Logo Design books released by the company between the years 1999 and 2007.

The selected designs include identities for Black Dog Furniture Design and the triangle productions! theatre company shows The Food Chain and Girls' Night Out. Logos for writer Kimberly Webster, retail establishment Peggy Sundays, and the 100-year-old W.C. Winks Hardware were also selected. All of the businesses are in the Portland metropolitan area.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled 2011 release.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives