Toot! Toot!*: Art textbook for Singapore 5th graders features design by Jeff Fisher LogoMotives

Designer Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, recently received an email from an editor at textbook publisher Pearson Education South Asia. In collaboration with the Ministry of Education in Singapore, an art curriculum text for elementary school students was being produced and inclusion of Fisher's logo design concept for the Cat Adoption Team was requested.

As a result, the logo appears in the textbook Perfect Match Art Primary 5, by Prisca Ko Hak Moi. The C.A.T. logo appears in a section titled "Wordplay," with lessons on logos, what different fonts convey, computer manipulation of text, and the replacing of letterforms with objects.

The Cat Adoption Team design was previously recognized with a Silver Award in the Summit Creative Awards. It is featured in the books Killed Ideas, Vol. 1, Letterhead & Logo Design 11, American Graphic Design & Advertising 25, and For a Good Cause (Spain). The yet to be published volumes LogoLounge Master Library Vol. 2, Logolicious and Logo Nest 01 (Australia) will also include the design.

Fisher, a 32-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. He is currently writing the book Logo Type, about typography in identity design, with a scheduled 2011 release.

The designer has received over 600 design awards and his work has been published in more than 130 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2010 Jeff Fisher LogoMotives