Toot! Toot!*: Jeff Fisher LogoMotives designs included in Font Aid V "Made For Japan" effort

The Society of Typographic Aficionados (SOTA) has announced the release of “Made For Japan”, a font created exclusively for Font Aid V to raise funds for relief efforts following the devastating earthquake and tsunami in Japan. Nearly 300 contributors from 45 countries submitted over 500 glyphs in a single week. Behind the scenes, volunteers Neil Summerour, Silas Dilworth, Delve Withrington, and Grant Hutchinson were up to their elbows in Adobe Illustrator and Fontlab assembling the typeface

The contributions of Jeff Fisher LogoMotives include an image of a traditional origami crane representing peace, long life, good luck and prosperity (above left); a graphic Japanese sun dawning on a new day (above center): and a single gingko leaf, symbolizing health and happiness, growing out of pain and suffering. (above right).

The font is currently being sold for $20US through Veer and MyFonts. It will also be available through Ascender Fonts, Fonts.com, and Linotype in the very near future.

With the help of Sogo Japan, all proceeds from sales of this typeface will be delivered directly to organizations in Japan, such as Second Hand and AMDA International (Association of Medical Doctors of Asia). Sogo Japan strives to help circumvent regular international charity channels and the inefficiencies associated with them.

Proceeds from previous Font Aid efforts have gone to UNICEF to help war and disaster refugees, benefit the victims of the September 11 tragedies in the US, raised funds to expedite relief efforts in countries affected by the Indian Ocean earthquake and tsunamis, and been used by Doctors Without Borders to help with earthquake relief efforts in Haiti. Jeff Fisher LogoMotives contributed an original ampersand design for the 2010 “Coming Together” effort. In the 2005 Font Aid III initiative, a combined program of SOTA and Building Letters, designer Jeff Fisher submitted an icon that became part of the the collaborative Fleurons of Hope typeface.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2015 Jeff Fisher LogoMotives

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Theatre Logos

(Clockwise from upper left)

Driving Miss Daisy
Client: triangle productions!
Location: Portland, OR USA

An identity for a 2002 production of the play by Alfred Uhry. The logo design appears in The Big Book of Logos 3 (Watson-Guptill Publications, USA, 2002) and The Big Book of Logos 3 (Paper, Harper Design, USA, 2004) .

Three Viewings
Client: triangle productions!
Location: Portland, OR USA

Logo for a stage presentation of three monologues set in the same funeral parlor over a period of a couple months. The identity is featured in the Japanese books New Logo and Trademark and New Logo and Trademark Collection.

A Christmas Twist
Client: triangle productions!
Location: Portland, OR USA

A somewhat traditional holiday logo design for a play taking an irreverent look at the seasonal festivities.

Waiting For Vern
Client: triangle productions!
Location: Portland, OR USA

A clock seemed like a natural centerpiece for this production about an actor in a two-man play waiting for the other actor to arrive. The logo is published in the Japanese books New Logo and Trademark and New Logo and Trademark Collection.

All logo designs © 2015 Jeff Fisher LogoMotives. All rights reserved.

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Toot! Toot!*: Jeff Fisher LogoMotives design for Portland law firm published in 'Relogo" book

The identity design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, is represented in the recently released book Relogo: Re-designing the Brand. The volume, from Chinese book company Sandu Publishing, features logo re-design examples from around the world.

Earlier this year, an editor from Sandu contacted the designer requesting the submission of any recent Jeff Fisher LogoMotives rebranding efforts for possible inclusion in the book. Fisher had just completed the implementation of his new identity for Portland law firm Samuels Yoelin Kantor LLP (above, lower right). The new logo is an update of the logo he originally created for business in early 1997 (above, upper right).

Over the years, the graphic representation of two heavy law books, forming an S letterform, has become a very recognizable icon for the business. The original identity was honored with a Bronze in the Summit Creative Awards. It has also appeared in the 1997 PRINT Regional Design Annual and the books International Logos & Trademarks IV, New Logo & Trademark Design (Japan), The Big Book of Logos, Global Corporate Identity and The Best of Letterhead and Logo Design.

Fisher, a 33-year design industry veteran, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Other book projects are currently in the works. The designer has received over 600 design awards and his work has been published in more than 160 books on identity design, self-promotion and the marketing of small businesses.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2011 Jeff Fisher LogoMotives

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